BMG has signed a “strategic agreement” with Roblox to “develop new opportunities for BMG artist and songwriter clients”.
In other words, BMG has signed a music recording and publishing license agreement with the platform.
According to a media release, the “for future collaboration” agreement follows “the settlement of previous claims” regarding the use of BMG-controlled songs and recordings.
The deal follows news on June 9 that Roblox has been hit by a more than $ 200 million copyright infringement lawsuit from music publishers in the United States.
Led by the National Music Publishers’ Association, the lawsuit was supported by indie and major publishers such as Concord, Downtown, Kobalt, Hipgnosis, Reservoir, and Universal Music Publishing.
Roblox replied the next day, stating its “surprise and disappointment” that it had been sued.
The deal with Roblox follows on from BMG’s recently announced exclusive long-term agreement with Netflix to administer and manage the on-demand video giant’s music publishing rights worldwide outside of the United States.
Announcing the deal with Roblox, BMG said that “The billions of hours people spend each month using Roblox is a perfect opportunity for the new generation of music fans to discover, share, and enjoy the music and artists they love to get closer ”.
“Our partnership with BMG will enable them to do what they do best; And that is empowering incredible talent with new ways to reach and retain fans and create innovative new commercial opportunities. “
Jon Vlassopulos, Roblox
Jon Vlassopulos, Vice President and Global Head of Music, Roblox, said, “BMG’s artist-centric approach and courage to bring cutting-edge technology to maximize its success is very much in line with Roblox’s focus on empowering our community of creators.
“Our partnership with BMG will enable them to do what they do best; And that is empowering incredible talent with new ways to reach and engage fans and create innovative new commercial opportunities. “
“We look forward to using the capabilities of Roblox.”
Christopher Ludwig, BMG
Christopher Ludwig, BMG VP Global Digital Partnerships & Strategy, added, “Roblox has transformed the gaming experience for millions of people and is proving to be a powerful way to bring new generations to the music they love.
“We look forward to using the capabilities of Roblox.”Music business worldwide