Digital marketing techniques are evolving every day to appeal to users and convert them into conversions. Marketers are always looking for affordable and cutting edge ad marketing techniques to reach targeted users. Modern customers who spend more time online have made room for push ads. The high opening rate of the push ad increases the potential to reach target groups. As a result, most advertisers are considering using push ads. Additionally, the monetization of push notifications will also add revenue streams for website owners. Here are some of the best strategies for monetizing websites for push notification ads.
First, let’s get a quick look at push notification ads before you dive into the strategies.
What are push notification ads?
Push notification marketing is a digital marketing technique to get users’ attention. It brings products or services to customers and encourages them to take profitable action. This is the motif of the push ads.
Push notifications are a popular form of native advertising. You can send ads to the user’s devices in the form of periodic push notifications. Unlike display ads, they don’t interfere with the design of the website and provide a non-intrusive way to reconnect and expand audiences. The website owners can monetize a website for push notifications and generate more revenue.
What is the push ad format?
The format of web push ads is the same as normal push notifications. Because of this, they look more like general notifications than advertisements. Here is the anatomy of push notification ads, which are made up of a title, description, CTA links, images, and branded icons.
Do you need push ad notifications?
Push notifications offer advertisers the opportunity to reach their users’ phones and desktops, even if they are not on the app or website. Thanks to the opt-in function, you can easily get in touch with interested target groups. It increases the chances of users clicking the ads and taking meaningful actions. This feature sets push ads apart from other advertising tools. It ensures high quality traffic and an engaged audience.
Monetizing websites for push ad notification adds additional revenue channels. You can partner with a push notification monetizing tool like Truepush to deliver relevant advertisements to the subscribers. It sends push ads at optimized frequency and times to generate more sales. The push notification ad’s high click and open rate gives advertisers more exposure to engage audiences. Push notifications are therefore beneficial for both parties.
Best Strategies for Implementing Effective Push Notification Ads
Marketers should always plan a strategy for each phase before implementing a new technique. We’ve rounded up the best strategies for implementing effective advertising marketing for push notifications.
Increase the website’s subscriber rate
Push notification ads are permission-based ads. This means that advertisers will not be able to send notifications to users until they click “Allow” on the website’s login prompts. So you need to tweak all the elements of your push notifications like content, frequency, logos and more. You can read our in-depth article on Strategies for Increasing the Opt-In Rate for Push Notifications. Marketers need to take every opportunity to communicate with visitors and turn them into subscribers.
Keep relevant content in your push ads
Users subscribe to the website to receive relevant content, updates, and announcements from the website. The irrelevant notifications can annoy the subscribers and detract from the brand’s credibility. It can also increase subscription churn rates. Therefore, website owners should plan push ads campaigns based on the interests and needs of their subscribers. You can measure the effectiveness of the push ad to optimize content and make it clickable.
For example, a fashion website has two push ads for accessories and beauty products and travel services. There is a high possibility that fashion users will click accessories and beauty products. This can help them improve their looks or add to their collection. Users show no interest in clicking on travel service advertisements from a fashion store. So it is very important to keep relevant content in order to benefit from push notification ads.
Optimize the content of your push ads
Content is the key to success in digital marketing. Optimizing the content of your push ads can increase the likelihood of clicks, user interactions, and conversions. Advertisers need to review every element of push ads such as titles, descriptions, ad images, logos, and CTA links. Here are some guidelines for optimizing your push ad content.
- Try to keep your display images and logos simple. They play a key role in brand recognition among customers.
- Make sure the title and description of your push ad notifications are clear and effective.
- Include click-to-action (CTA) links in the push ads. In this way, you can lead users directly to the product or service page.
Segment your target groups
Segmentation helps you reach specific target groups and get high conversion rates from push ad campaigns. You can separate users using various parameters such as geographic location, browser, page visits, user interest and more. This feature is very useful for sending push ads for discounts, store launches, festive sales, and more. Let’s understand this feature using an example.
For example, advertisers want to target users in the United States with Black Friday deals. You can narrow down your target groups by segmenting regions. This helps reach potential audiences on a push ad budget.
Calendar for push ad campaigns
Each push notification ad has different themes such as customer acquisition or engagement, special sales updates, etc. You can’t send the same push ads every time and expect users to convert. You can schedule the content and campaign calendar by seasons, sales, new releases, and more.
For example, it is not recommended to run ads for winter fashion collections during the summer season and expect a high click-through rate for push ads. That’s because the general audience won’t focus on the winter collections during the summer season.
Let’s take another example: it is advisable to run ads for the merchandise products during the release of a new season, movie, or audio launch. Because you can have enough buzz about the brand and increase the likelihood that users will click the push ads.
Measure the effectiveness of your push ads
Measuring the effectiveness of push notifications gives you more insight into the campaigns. Instead of relying on other statistics, you can infer data from your push ad notifications. This strategy will help you optimize the content, frequency, and timing of push ads based on your industry.
Website owners can partner with the push marketing tool to monetize websites and send push ads for additional revenue. You can see the performance of the push ads from your account dashboard. You can check the statistics of the campaign like click rate, view rate, reach and calculate the revenue from push ad notifications.
Limit the number of push ads
The frequency of push notifications is critical to getting conversions from your visitors. It is preferable not to show advertisers’ ads on a regular basis. Users subscribe to the website’s push notification service to receive updates but not advertisements. Limit your push ads to one or two a day so as not to bother your users, which can increase the unsubscribe rate.