Amy Ortner joins Primary Wave Music as General Counsel and a member of the Senior Executive Team.
Ortner will be based in the company’s Los Angeles office and will be responsible for structuring, negotiating and drafting contracts for the company’s music catalog purchases.
She will also handle contract negotiations and other legal matters for the publishing division of Primary Wave Music as well as the artist management, film & TV, marketing and branding departments.
Ortner joins Primary Wave Music after more than two decades as a freelance law firm, most recently at Loeb & Loeb LLP, where she was a core part of the music and entertainment group for 20 years.
At Loeb & Loeb LLP she managed a number of acquisitions of Primary Wave Music, including the Piano Guys, Chynna Phillips and Carnie Wilson.
Ortner has previously represented a number of national and international entertainment clients, including large and independent music publishers and companies, entrepreneurs, private equity funds and closely run family businesses, often in connection with the sale or acquisition of major music companies and assets.
These include Warner Music Group, The Rodgers & Hammerstein Organization, BMG Music Publishing, Arc Music Corp., PULSE, Criterion Music Corporation, the music publishing catalogs of Sony Pictures Entertainment, Lionsgate and Saban Capital Group, various songwriting catalogs and music bookings and human resources firms.
Ortner has also acted as a consultant to the music industry on investing, financing and securities offerings.
Other areas of focus were projects with talent, including high profile branded entertainment deals, personal management contracts, and content licensing.
Before working as a lawyer, Ortner worked in the business sector at BMG Entertainment.
“I am very excited to join this group of dynamic and talented innovators.”
“I am very excited to join this group of dynamic and talented innovators.
“I look forward to helping Larry and his team realize their vision for the iconic artist partners and extraordinary assets of Primary Wave.”
“Amy has been part of our extended family for many years.”
Ramon Villa, Chief Operating Officer at Primary Wave Music, said, “Amy has been part of our extended family for many years and recently helped with several acquisitions on our behalf.
“She is a joy in life and in work. We are very excited that she is now with us day in and day out, helping to build our growing marketing and artist initiatives. “
In 2020, Primary Wave Music hit the headlines after partnering with Olivia Newton-John to acquire a stake in the music publishing rights and recording revenue of Justin Hayward of English rock band The Moody Blues.
Perhaps most notably, it acquired a controlling stake in Stevie Nicks’ song catalog.
More recently, Primary Wave has acquired music publishing and masters rights from the likes of Grammy-nominated songwriter, producer, and longtime Madonna collaborator Patrick Leonard.Music business worldwide