ADA Asia and Warner Music companion with Vietnamese leisure agency Yin Yang Media

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Warner Music Group’s ADA Asia and Warner Music Vietnam have entered into a new partnership with one of Vietnam’s leading aggregators and entertainment companies, Yin Yang Media.

According to Warner, Yin Yang Media specializes in pop music and “many legendary Vietnamese tracks”. The company’s catalog contains more than 60,000 titles.

Under the new contract, Warner Music supports and works with Vietnamese top stars such as Bich Phuong, Dalab, Ha Anh Tuan, Noo Phuoc Thinh, Hoang Dung and Phan Manh Quynh.

It will also represent the catalog of iconic artists including Dan Truong, Hong Ngoc, Le Quyen, Phuong Thanh, Tuan Hung and Tuan Ngoc.

ADA Asia started the new division in September 2020, which will expand ADA’s service to the greater China, Korea and Southeast Asia region.

In October 2020 ADA Asia signed a contract with one of the largest music companies in Indonesia, DPM.

In February, ADA Asia announced that Chiou Rei Min has been named Head of Greater China, Jin Hwang has been named Head of Korea, and Tan Wei Keng has been named Director, Business Operations.

This month ADA Asia also announced that it has entered into a strategic alliance with Lilystars Records, a well-known independent record label based in Manila.

Warner Music Vietnam opened in Ho Chi Minh City in April 2020.

“This partnership with Yin Yang Media is a game changer.”

Chee Meng Tan, Managing Director, ADA Asia

Chee Meng Tan, Managing Director of ADA Asia, said, “The explosive growth of the market in Vietnam in recent years is just the beginning and we are all excited about the potential it has to offer.

“This partnership with Yin Yang Media is groundbreaking – as it enables us to lay the foundations for long-term growth and, more importantly, connects the incredible artists from Vietnam as well as some of the country’s most popular songs,” with audience the whole world.

“The value and ecosystem that we are creating for the artists together underpin our commitment to the region and highlight ADA Asia as the preferred distributor, which puts us in an incredibly strong position.”

“We are excited to work with ADA Asia and Warner Music Vietnam.”

Jang Hyungsik, ViVi Music and Yin Yang Media

Jang Hyungsik, legal representative of ViVi Music and Yin Yang Media, added: “We are pleased to be working with ADA Asia and Warner Music Vietnam.

“We look forward to using Warner Music’s global network to further bring our great artists to the international market. Our company was built on the ethos of the first artist and I am delighted that through this collaboration we have found partners who share the same philosophy. “

“This is a stepping stone for all of us towards a joint label that offers a well-rounded service for the development of local artists.”

Lisa Nguyen, Warner Music Vietnam

Lisa Nguyen, Managing Director, Warner Music Vietnam, said: “I am delighted that we and our colleagues from ADA Asia have reached this deal with Yin Yang Media.

“This partnership will enable Yin Yang Media to provide the domestic music scene with a music distribution system of international standard. Backed by the global influence of Warner Music, international resources and related artist services, we are ready to bring Vietnamese music and talent to the Asian region as well as the rest of the world.

“This is a stepping stone for all of us towards a joint label that offers a well-rounded service for the development of local artists.”

Yin Yang Media’s partnership with ADA Asia and Warner Music Vietnam offers our artists the best commercial and media services and great opportunities. “

Huong Nguyen, Yin Yang Media

Huong Nguyen, CEO of Yin Yang Media, said, “Vietnamese artists are very talented, passionate and dedicated, especially in this fast-changing music scene here and around the world.

“You strive to find a trustworthy companion to accompany you on your professional career path.

“With that in mind, Yin Yang Media, in partnership with ADA Asia and Warner Music Vietnam, offers our artists the best commercial and media services and great opportunities by working with the strongest team that can help them feel not just in our home country but also to be developed in Asia and beyond. “Music business worldwide

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