“About this advertiser” initiative now consists of Advertisers Pages for Google Advertisements
“In order to offer the users of our products even more transparency, we are also improving the disclosure of advertisements
new advertiser pages. Users can access these disclosures in our new About This Ad menu
Look at the ads that a given verified advertiser has shown in the past 30 days, “Google said in an announcement today.
Last year, as part of the company’s advertiser visibility initiative, Google Ads launched its advertiser identity verification program and “About This Ad” information. The new Advertiser Page program takes this transparency for searchers to the next level.
Users can learn more about advertisers and report ad policy violations. “This transparency helps users learn more about the company behind a particular ad. It also helps differentiate credible advertisers in the ecosystem while limiting the ability of bad actors to misrepresent themselves, ”the announcement blog said. Searchers can report any ad policy violations that they believe an ad is violating. From there, a Google team member will review the ad and if it turns out the violations are true, it will remove the ad.
What kind of advertiser information is shown? “[The advertiser page] is generated based on the approved ads being served and the information in your account. Regarding information about the advertiser, we will continue to display the advertiser’s name and location, ”a Google representative told us.
>> Read more: Three warnings, you’re out: Google’s new pilot project on ad policy violations
YouTube has the highest acceptance for ad control. “People are using our tools for visibility and control of ads on YouTube more than with any other Google product,” said Google. As a result, Google Ads will be rolling out the About This Ad option for YouTube and Search in the coming months.
Why we care. The advertiser page offers PPC professionals the ability to show users the integrity of their advertisements, but it also leaves a trail of past advertisements. Hopefully this will help advertisers comply with Google’s ad guidelines and encourage them to think about how their ad history is affecting current ads. It seems like there is an option for competitors to report ad violations (how should consumers know what is violating Google’s ad policies?), But that seems like a super niche use case for this feature.
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About the author
Carolyn Lyden is Director of Search Content for Search Engine Land and SMX. With expertise in SEO, content marketing, local search, and analytics, she focuses on making things easier for marketers with critical news and educational content.