9 Content material Advertising and marketing Instruments for Small and Medium-Sized Companies

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Publisher’s Note: This article was updated for quality and freshness in August 2021.

If you run a small business, you probably don’t have the budget for an extensive content marketing strategy. That brings they responsible. And in addition to handling accounting, administration, management, data and everything else different You’ve tried yourself today, probably don’t have a lot of time, to come up with a great content marketing strategy.

But you do – and should –want effective content marketing to work for you. Without one, you’ll be on the losing side in the battle with other companies. Especially when 78% these companies have a content marketing team of up to three people.

To compete with this, you need tools by your side. That’s why we’ve updated our list of nine essential content marketing tools that every business owner should keep as bookmarks:

Top Content Marketing Tools:

1. Keyword.io

Keyword.io was on our original list, and for good reason: it’s the perfect free tool to get your feet wet while doing keyword research.

There will be a hurdle or two. Expect to sign up for a free account before you can tinker anything. And it may take some tweaking before you learn how to compare keywords to gain insight into search engine behavior.

Once you get used to the idea of ​​doing keyword research to generate content, you may want to upgrade to something more robust, like Moz.

2nd canvas

It never hurts to add visual elements to your content. Canva continues to be one of the most powerful tools for creating quick, attractive visuals without a graphic design degree. Here you can work with templates to create ads, charts, social media images, and more. Just one caveat: it’s a little too much fun for yourself.

3. Campaign monitor

Sound familiar? As far as Email marketing and automation tools go it’s a faster and more effective way to get started. And one thing is clear: you need an email platform. Not only are opt-in email lists one of the most effective ways to market your loyal customers, but they’re also easier than ever to create.

With the tools of Campaign Monitor you can create personalized campaigns and powerful customer journeys. Every customer will feel like a unique return, even if you just took the time to set up the campaign yourself.

4. Evernote

Have you ever wondered how the best content brings together all sorts of interesting tidbits and information? It could be that the writers and researchers are using a program like Evernote.

Evernote is a quick way to take notes on anything you see online that could be featured in your latest content. You can cut quotes from the Internet, add your thoughts with Rich Notes, and even add annotations to research-intensive PDFs with the premium version of Evernote.

5. Followerwonk

If you have a large Twitter follower but your posts don’t seem to generate a lot of engagement, you may need more insight. Follerwonk is the exact remedy. It analyzes your social media followers to see what they’re interested in and helps you focus on the topics that are more likely to generate serious engagement.

The larger your following, the more useful it will be, but everyone should take some time to consider what theirs are reader most care.

6. Trello

When it began to look like the whole world was enraptured in 2020, one thing was clear: we needed effective ways to manage our professional lives. Trello is an essential tool in this department. With its workspace and project management tools, you can see an entire workflow from start to finish, even when managing multiple people.

Creating a task in a “card” automatically updates everyone invited to the card. Think of it as a way to keep everyone engaged in the same tasks without the feeling of herding cats.

7. CoSchedule

Like comedy, content marketing is about timing. It wouldn’t be good if you published an epic post, The Ultimate Guide to Widgets, Part II, before Part I came out.

CoSchedule is a centralized calendar and planning tool that allows you to view your entire content strategy like general campaign planning. It’s also easy to bring in multiple team members when you need input from writers and editors who are part of the content pipeline.

8. Grammar

Not sure if it’s “Its” or “It’s”? Not sure if you accidentally entered “your” when you meant “you are”? They don’t know if a spelling or grammatical error could affect the credibility of your brilliant arguments.

You don’t have to have an editor behind you who carefully searches every word. Grammarly automatically records all types of snafus. And the premium version even helps find any clarity issues that can spruce up your content once replaced.

9. Scoop.it

The art of content marketing often boils down to: How Interesting are you? Scoop.it helps you put together some of the most interesting content you can curate on the web. This, in turn, makes your own content marketing presence a must.

Scoop.it allows you to research and publish curated content in a snap, which also means you can spend less time on your content marketing and more time enjoying the increased attention.

Wrap up

Content marketing can feel heavy. But it doesn’t have to be. There are plenty of inexpensive (and even free) tools out there that you can use to reach exactly the type of content your audience wants.

With these nine tools, there’s no reason you can’t build an engaging presence that automatically piques people’s interest. Ultimately, it’s the kind of approach that translates into an easier work week and a lot more business growth.

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