8 minutes reading time
Check out some of the best holiday email subject lines to get yourself inspired this holiday season.
It’s turning into a crazy Christmas season for, well, almost everyone. But mostly for email marketers. Thanks to supply chain problems, consumers are eager to start buying. It just means the vacation rush starts earlier and lasts longer, with an added burden on the marketing teams.
What does that mean for you? It means now is the time to start creating holiday email marketing messages. In fact, email open rates start to skyrocket before Halloween is over.
We updated this post for 2021 and even added some bonus holiday email marketing campaigns put together just for you.
For inspiration, here are 75 sample holiday subject lines from B2C, B2B, and nonprofits that are perfect for your holiday email campaigns.
Don’t miss our new set of vacation email templates! Check it out here.
B2C email subject lines
- Tear curls: 5 Reasons You Need a SearchGPS this Christmas
- Rapha: Black Friday – coming soon
- Italic: Last chance for free shipping
- Freshbooks: Deliver some joy this Christmas season
- Food & Wine: 27 Recipes for a Christmas Cocktail Party
- Joss & Main: Jingle Belles: Gifts for Her, Best Selling Linens, and more on sale today
- Point & bo: Ring in the new year – Plus: 12 days of Christmas gifts start now
- Kate Spade: Last day! 30% discount on everything with our Cyber Monday Sale
- Necessary for an emergency: Black Friday Sale! Check back tomorrow to see the offers!
- Steve Madden: Cyber Tuesday – 50% discount on sale!
- Sports Authority: Hurry up, just a few hours left for Cyber Monday savings!
- DrinkMo!: $ 20 voucher! Save Big on Cyber Monday.
- Seafolly: All she wants for Christmas is SEAFOLLY
- Birch box: Free boxes. Oh yeah.
- Skechers: Save all weekend on BLACK FRIDAY on Skechers.com!
- Steve Madden: If you open an email this Black Friday …
- Finish line: Black Friday Doorbusters END TODAY. Grab it before it hits.
- San Diego chargers: Share the joy, bring a toy to the charger game
- J. Crew: It’s okay to have seconds (or thirds) of that sale
- Commissions from Food52: Giving made easy: Free shipping + discount vouchers + our best tips
- Finish line: Black Friday Doorbusters are starting now. Put down the drumstick.
- Vacationers: Devour these offers!
- Orbitz: Good sauce! 20% sale
- Food & Wine: 15 Thanksgiving drinks to start cooking
- Nordstrom: Black Friday is there early
- Patagonia: You donate, we fit together
- elevator: Join #GivingTuesday with Lyft
- Instacart: Forecast for this week? Stress-free Christmas shopping!
- southwest: Snow tariff like a low tariff!
- The Bears: There is still time …
- One Kings Lane: Post-Christmas Grabbag: Pick a present for yourself
- anthropology: Thanksgiving hosting, toasting and roasting, must-haves
- Rapha: Last Days of Rapha Gifts Express Shipping
- Monoprice: 10% DISCOUNT on the whole site + Buy our Christmas gift guide!
- Shutterfly: Only 3 days: 50% discount + NEW Disney Frozen Stockings
- capsule: Christmas period: TODAY – Best stocking filler ever!
- Lululemon: Preferably. (Cyber) Monday. Ever.
- Friend of the musician: The perfect last-minute present – a gift voucher
- Papa Murphys: Don’t mess your tinsel … let’s help with dinner!
- Groupon: Groupon’s most wanted Christmas season
- JetBlue: Up to 50% bonus – it’s better to give AND get!
- KSL offers: Save 10% with the promo code: Christmas10
- Utah Valley Massage Therapy: Last Minute Stocking Filler Ideas
- Bass Pro Shops: Last hours! Extend your payments by 6 months
- KSL offers: 14 great gift ideas
- Guitar center: 12 Christmas offers – updated daily
- Cabelas: You have made your list …
- Backcountry.com: For the person who has everything
- Friend of the musician: St. Nick is here with two ways to save
- Audible.com: A free Christmas present only for our members
- Ancestry.com: Save a lot for Cyber Monday – give family presents
- target: Pssst! Get the shovel on Black Friday
- The Bears: Find the perfect gift
- Bass Pro Shops: Save up to 25% on Santa’s toy store!
- Monoprice: Christmas Gift Guide – Headphones and Earphones from $ 10
- Homestead Resort: Home for the holidays at the Homestead Resort
- Moovly: Create your own Christmas greetings video in 10 steps
- Guitar center: Warning: Cyber Monday has been extended
- BarkBox: Dog people give the best gifts
- Waves audio: Waves’ Black Friday Sale Starts Now – Get a Free New Plugin
- ProAudioStar: ProAudioStar beats EVERY Black Friday price PLUS gives you a 15% discount on your next purchase
- Bonus – Magic Spoon Muesli: We never do that
- Bonus – he: Let your Christmas candle burn
- Bonus – Madewell: Newcomers + gift guide =?
- Bonus – Everlane: No sale today. Here’s why.
- Bonus: – Subject: Only this weekend: please do not go shopping
B2B email subject lines
- Team Tony Robbins: Your last chance to save in time for the holidays.
- Dale Carnegie Training: Be brave with powerful conversation this Christmas season
- Pureleverage.com: Your $ 1.00 Cyber Monday Sale !!
- Voices.com: Cyber Monday Deal from Voices.com coming soon
- 3 key elements: Stressed by the holidays? Body language tools to the rescue!
- Pinterest partner team: This Week: Create Christmas Boards and Schedule Pinteresty Events
Email subject lines for nonprofits
- SF-Marin Food Bank: Today is #GivingTuesday
- California Academy of Sciences: Unique Christmas gifts for everyone on your list!
- The Leukemia and Lymphoma Society: #GivingTuesday is today!
- Friends of the sea otter: Adorable Sea Otter Gifts Available on Tuesday
- Monterey Bay Aquarium: Today is #GivingTuesday: Donate now and become part of a new tradition.
- The marine mammal center: A special thank you gift for everything you do
- just give: Gifts that do good … and feel good
- Susan G. Komen: The deadline for Christmas presents is tomorrow
While these subject lines are sure to be inspirational for the holidays, you’ll want to bring your own creativity and message to your subject lines. Here are some tips to help you create holiday subject lines that shine.
Get Our Ultimate Guide to Vacation Email Marketing and Crush Your Vacation Destinations.
Tips for writing your best vacation headlines
Now that you’ve looked through some amazing holiday subject line examples, take a look at some of these tips and best practices to help you filter your own subject lines as you write.
1. Use words that increase conversions and the most popular holiday words
It might be tempting to get extra creative when it comes to creating funny subject lines for email marketing messages, but it’s also important to remember that there are certain data-driven words that will increase conversions. Here are some of the key words you can use in subject lines to increase your conversions:
• The end
• Thanks very much
• Be the first
You will find that each of these words evokes either a sense of connection, conviction, urgency, or interest – all of which are necessary to help you get Christmas sales.
You should also consider using emojis in your subject lines. The playfulness of an emoji is a great addition to festive holiday subject lines and can help make your email stand out in inboxes.
2. Arouse interest with vacation words
In addition to using proven data-driven words that convert, you should also use some of the most popular holiday words to remind subscribers that you’re on special offers that are only available during the holidays. If you read through all of the fun holiday subject lines above, you will find some words keep popping up, including the following:
• Black Friday
• Giving / giving
• Last chance / minute
• Save on computer
If you can, include both these best converting words and vacation email marketing words in your subject lines and you’ll enjoy the benefits of writing great vacation marketing copy Emails.
3. Promote your offer in the subject line
Another common theme shared by good vacation email copies is adding the deal in the subject line. Chandon does this in their pre-Thanksgiving email campaign, which offers free land shipping – so their subscribers can stock up on sparkling wine for their celebrations. The subject line just states that land shipping is included and the heading reinforces the offer.
4. Offer solutions
Not only is it important to mention offers and promotions in your subject lines, but it is also important to solve customers’ holiday shopping problems. For example, some people may not know what to put on their spouse, what to serve for Christmas dinner, or how to find the perfect gift for their mother-in-law. Offering solutions to these types of problems and running a promotion can lead to satisfactory and unexpected conversions.
This example from Birchbox promises to alleviate holiday stress and links to their holiday shop with gifts that are broken down by price points.
Gift guides are another effective way to help customers. Curating your products by interest or use case also helps steer buyers in the right direction.
As you prepare your vacation email marketing strategy, make sure to keep these tips in mind. As the inboxes get more crowded as the holiday season begins, your subject lines will be crucial in making your messages stand out on your email list.
It’s not much time, but you can still get ready. Check out our vacation guide for more email marketing tips that will hopefully result in increased revenue and a happy holiday season.