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About 64% of small businesses have a website. 51% of these companies increased the number of online customer interactions in 2020. The reason for the sudden increase was the pandemic.
When everyone was forced to flee on the internet, they all fled to the internet and online business has soared and this trend is unlikely to be going anywhere. In fact, e-retail sales are expected to reach $ 6.54 trillion by 2022, up from $ 3.53 trillion in 2019.
That means that as a small business, your website is more important than ever today. If you want to grow and be successful as business moves even further into the virtual world, you need to promote your website in new and exciting ways.
To get you started, here are six tips for promoting your small business website.
1. Join the local listing services
Local listing services are websites that provide information about businesses in your area. Typically, this information includes the company name, description, address, and contact information.
You benefit from these services by letting people close to you see your website information. This increases your number of potential customers, especially if you are only on-site.
Major local listing services that you can join include Google Local Places, Yelp, Bing Business, and Merchant Circle.
2. Invest in guest posts
Guest posting, sometimes called guest blogging, is created when you write content for another company’s website, or when they write content for your website. It helps increase traffic by creating a connection between your website and someone else’s.
This usually happens to websites that have a similar audience to yours. For example, if you sell solar panels, guest posting on a website about green living might be a good investment. That way, the readers are people who are interested in products like yours and may buy something.
Tactics like guest posting on popular websites are at the heart of SEO marketing because they can help you attract an audience without them having to search for you directly.
Guest posts also increase the number of links to your website that exist on the internet, which helps you perform better in search results. Having a company guest posting for you can help increase your website visits without spending more time creating content yourself (but be sure to follow Google’s guidelines for posting or you will be penalized and damage your traffic.)
3. Create a unique social media strategy
The main way to use social media to improve your website and make money is to publish engaging content that is not sold directly to the audience. Be careful about the hashtags you use as certain ones can land you in jail.
45% of people say they stop following brands that are too promotional and 20% say they stop following repetitive brands. They don’t want their feed to be flooded with “watch me” content or the same post 20 times. That’s understandable, but you’re probably wondering what exactly to post.
The top three things consumers want from brands are engagement with followers, new content, and in-brand content. That means you have to post original content that fits your brand, but don’t just buy that content.
The easiest way to do this is to share content that goes with your overall message.
Let’s go back to the solar module company from the past. If you were running this company, it would make sense to cover environmental issues other than solar energy. That way, the content is relevant to your audience, but not you.
Over time, these tactics will draw a following into your social media account and give you a bigger platform to promote your website and services.
4. Start a blog
Companies that have a blog on their website drive 55% more traffic than companies that don’t, according to marketers. That makes starting a blog an easy way to get more traffic, especially if you’re adding guest posts.
When choosing or writing content for your blog, make sure it is relevant, interesting, factual, and meaningful to your audience.
5. Create compelling content for video-based websites
Consumers rate video as their favorite form of social media advertising. This makes sense as 89% of video marketers say they see a good return on investment from video content.
For you, it means that if you want to drive traffic to your website, you need compelling video content. This content should be on your website as well as on your social media. That way, people who come across you on another platform will have a reason to click on it and see what you’re up to.
How do you create compelling video content?
You start by thinking about what will add value to your audience. What can you teach them, show them, or help them? People are more likely to look at content that they get something from. So think about what you can create to give back to your audience.
Once you know what you are doing, you have to do it well. Most people click away when the video or audio quality is poor. So you need to focus on both quality and content.
Finally, focus on the length. The optimal length for video content is approximately two minutes. If you go too far beyond that, people will lose interest.
6. Buy ads on complementary websites
Buying ads has always been a great way to drive traffic to your business, and online ads are no exception. That being said, you have to approach them in a very specific way.
They have to be interesting enough to convince someone to click, a big sale when 79% of internet users say they don’t click an ad. Of those who click, 55% say their ad needs to contain a relevant message and 89% want the ad to lead directly to a product.
That means you need ads that are interesting, related to your service or product, and to get the consumer straight to the buy page to get the most bang for your buck.
As a bonus tip, note that 82% of users say they will close a webpage with non-skippable ads or ads with autoplay. The trick is to let people review your product because they want to or they’ll just get annoyed.
These six tips can help you attract visitors, increase sales, and take your website advertising to the next level.