Content marketing is a great way to build what is known as a first-party audience that your business will benefit from. However, a challenge for many companies is knowing what to write about.
In July 2021, your content marketing could focus on teaching a skill to showcase products via live stream, celebrate UFOs, enjoy grandmothers, or review an upcoming summer blockbuster.
Remember, however, that the purpose of content marketing is to attract, retain, and retain customers. In addition, in some ways, the traffic you build belongs to your business. You don’t have to worry about what happens to tracking cookies or how Apple is changing its policies. You have a first party audience.
1. Teach a skill
Content marketing can be most effective when you teach your audience a skill related to the products your business sells – the intersection between usefulness and demonstrating the usefulness of your products. The skill taught need not be complex, just helpful.
Here are some examples of how to teach a skill. Use them as inspiration for your own lesson content.
2. Live stream
Have you ever looked at an online shopping network? How about a product livestream?
It turns out that a lot of people have. According to Statista, around 16.5 million consumers bought a product from the TV shopping service QVC in 2020. We can only imagine the number of people watching and buying live streams on ecommerce sites, social media sites, and marketplaces.
For your content marketing, consider having a weekly livestream in July 2021. Try to make the stream engaging and fun while describing your products.
You may need to advertise your livestreams. For example, posting a live stream on Amazon Live typically requires $ 35,000 in advertising.
3rd World UFO Day
On July 2, 1947, the military found the debris of a weather balloon near Roswell, New Mexico. But at least some believe the so-called “balloon” was actually an alien spaceship, an unidentified flying object (UFO) hidden from the public when government scientists analyzed its technology and investigated its alien pilots.
UFOs continued to emerge and many sightings have been documented after the Roswell crash. Even former President Jimmy Carter claimed to have seen a UFO in Leary, Georgia, in 1969.
In America, the Roswell UFO incident (and those that followed) sparked an interest in extraterrestrials who contributed to television shows and films such as Star Trek, Star Wars, and ET.
Science fiction fans and true believers now celebrate World UFO Day every July 2nd. These celebrations vary from simply watching science fiction films and talking to the possibility of extraterrestrial life to lavish costume parties disguised as imaginary extraterrestrials.
Retail companies, from online or omnichannel retailers to B2B companies, can create content around UFOs to attract and retain their audiences. Here are a few sample ideas.
- Toy and project stores for science, technology, engineering and mathematics (MINT) – e.g. B. KiwiCo, Fat Brain Toys, Lego – could make a kid-friendly list like “10 Most Amazing UFO Sightings Ever” along with several related scientific toys and games.
- An electronics store could post an article or video describing how “foreign” technology affects modern devices. For example, there are dozens of examples of science fiction that have influenced the design of actual products. Just compare the 1969 Star Trek communicators with early cell phones.
- Fashion companies selling polos, t-shirts and jeans could publish a tongue-in-cheek article about how high fashion is under the influence of aliens. Inspired by HuffPost’s 2018 article, “16 of the Outrageous Looks from New York Fashion Week,” the company may even provide photographic evidence.
4. Review a movie
Hopefully the pandemic in your area subsides. It can be safe and socially acceptable to return to the cinema.
If you want to include movie reviews in your content mix, make sure there is a link to the products you sell. Car dealers can, for example, review films about racing or the like. Toy stores can review children’s films. And stores that sell pop culture items can review almost any movie.
Here are some of the movies out for July 2021 that you can check out.
5. Wonderful grandma day
Don’t miss the opportunity to create content for Grandmother’s Day on July 23, 2021. Take the opportunity to celebrate how beautiful grandmothers are inside and out.
There may be a few ways for your business to create content for Gorgeous Grandma Day, including:
- Have employees post about their grandmothers.
- Post checklists with things like helping grandma or taking pictures of her.
- Let your audience know about the event and ask, “Did you know about Gorgeous Grandma Day?”
- Run a competition where customers post stories about their grandmothers.