Reputation management is essential for every brand. The future of your business may depend on what is said about it in posts, comments, reviews, and rankings. Fortunately, there are affordable tools that brands of all sizes can use to control their reputation.
Here is a list of tools you can use to manage your brand’s reputation. There are tools to monitor and manage conversations, find out what potential customers want, counter negative reviews, automate feedback, and much more. Some of these tools are free or have freemium plans.
Tools to manage your reputation
Mention identified every time your brand is mentioned on the web. Analyze how your brand is perceived online to strengthen your strategy and manage your reputation. Automate alerts and monitor over 1 billion sources online. Price: Monitor a keyword for free. Premium plans start at $ 29 per month.
Social mention is a social media search and analysis platform that combines user-generated content into a single stream. Track and measure what people are saying about you, your company, your product or any topic in real time. Social Mention directly monitors over 100 social media properties including Twitter, Facebook, FriendFeed, YouTube, Digg, and Google. For free.
Google notifications provides email updates of the latest relevant Google results based on queries. Provide a search query along with query filters. Monitor your brand presence and keep up to date on competitors or an entire industry. For free.
reputation is a review monitoring and management platform that helps businesses monitor, act, and analyze their online reviews. Use a single dashboard to monitor all of your storefronts. Set custom email notifications so your team can respond quickly. Track performance at the organizational, regional and storefront levels. Access competitive benchmarking to see how your company is doing. Generate an automated collection of feedback. Price: Plans start at $ 110 per month.
The brand grader is a reputation management tool that gives you a snapshot of the online performance of your brand, competitor, or other company. Check in with The Brand Grader regularly to see if you are making progress and to find new marketing areas to focus on. For free.
NetReputation.com helps companies control and repair their online reputation. Clean up your review presence and get more positive feedback on major review platforms. Receive a notification when a new review is posted so you can take action quickly. NetRepuation.com analyzes negative reviews and develops suppression solutions that reduce their impact on brand awareness, trust, and online authority. Contact for prices.
SEMrush is a platform for search engine optimization and content marketing. Track brand mentions and content reach. Perform SEO audits and analyze the backlink profile of each domain. Reveal advertising strategies for competitors. Schedule and post content on social media, then analyze performance. Price: Plans start at $ 119.95.
SentiOne is a suite for social listening, analysis and customer service automation. Monitor social media, blogs, websites, news portals and review sites – as well as advanced sentiment and audience analysis. Set the standard for your industry by comparing your branding results with others. Capture inquiries from multiple channels and improve your customer service with chatbots and voice bots with artificial intelligence. Contact for prices.
Trademark mentions provides real-time email notifications every time your brand is mentioned. Quickly sort negative mentions from positive ones. Know where an audience is discussing your brand to join the conversation and make a connection. Analyze competitors to see where they are mentioned and what topics they are focusing on. Price: Plans start at $ 99 per month.
BuzzSumo you can analyze which content performs best for each topic or competitor. Discover powerful content. Identify ideal influencers for your brand or campaign. Follow comments and trends. Enter a keyword or domain to discover top content and number of shares on Twitter, Facebook, Pinterest and Reddit. Price: Basic is free. Premium plans start at $ 99 per month.
Meltwater provides comprehensive media monitoring and analysis for online news, social media, print, broadcast and podcasts. Users can monitor over 15 social media channels, blogs, product review sites, and more. Meltwater scans over 270,000 global news sources. Track mentions volume, potential audience sentiment, and general topics related to your brand, publications, and influencers. Analyze your performance against competitors. Follow press releases in real time. Contact for prices.
Gather up helps companies assemble, manage, and market their customers’ experiences. See results as you record, monitor, and grow your reputation. Add customers in seconds or automatically to easily request feedback and reviews. GatherUp processes the requests, reminders, personalized content and more to attract potential customers. Use the reviews widget, conversion pop-up, and social features to market your best reviews and improve your SEO. Price: Plans start at $ 99 per month.
call is a single platform for all of your company’s feedback, from ratings to surveys to social posts. Track, manage and reply to reviews in one place. Understand sentiments, analyze feedback, and take action with text analytics. Create and send surveys on the websites you care about. See how you stack up against the competition. Create custom views and reports to find out what matters. Contact for prices.
Sender rating Validity measures the status of your e-mail program. Identify your sender reputation and learn how mailbox providers can view your IP address. Validity also offers services to improve your results. Price: Sender Score is free. Contact for prices for additional services.
Blacklist check tests a mail server IP address against over 100 DNS-based e-mail blacklists. If your mail server is blacklisted, some emails you sent may not be delivered. Email blacklists are a common way to reduce spam. Use this resource regularly to check that your sending IP or domain is working fine. For free.
Go Fish Digital, an agency, offers a variety of reputation management services. Control search results for branded searches. Improve your overall ratings on Yelp and other review websites. Replace negative Google autocomplete values with positive and neutral words. Promote and endorse key messages for a hyper-goal-oriented digital audience. Track daily search results, real-time reviews, and summarize data in actionable executive-level dashboards. Contact for prices.