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Good morning marketers, Google Trends is 15 years old!
Well actually it’s about 15 and 3 months, but the company decided yesterday to put some posts on it. That inspired me to look back on the hottest searches of the past few years. Hope you like nostalgia because here you are.
- 2020: “election result”
- 2019: “Disney Plus”
- 2018: “World Championship”
- 2017: “Hurricane Irma”
- 2016: “Powerball”
- 2015: “Lamar Odom”
- 2014: “Robin Williams”
Every time I look at historical Google Trends data, I’m always surprised (but somehow not surprised) what caught our interests and how those priorities have changed over the years. I keep my fingers crossed for trends that are worth remembering in 2021.
Taking the nostalgia trip aside, Google Trends can be a very useful tool for marketers – if you’re not familiar, the company published an article with tips on how to get the most of it. And I’ve included a link to an interview with the person who led the team that launched Google Trends in 2006. You can find it in the “Shorts” section above.
Instagram adds more ecommerce support with ads in the shop tab
Instagram is now testing ads in the shop tab, TechCrunch reported for the first time on Monday. The ads now being served to US mobile users may include a single image or a carousel of images, and the trial is currently only open to a handful of retailers.
Why we care. Ads in Instagram stores can offer retailers a new way to target ready-to-buy audiences. This is especially valuable as the industry is turning away from cross-app tracking and third-party cookies, which may be less of a problem in this regard, as all of the user’s activity takes place in the app.
Read more here.
Google Ads will soon block ads from targeting people under the age of 18 based on age, gender, or interests
With the virtual school (and the general digitization of life) children are online more than ever. This is one of the reasons Google introduced its new restrictions on ad targeting. In the coming months, the company will be stepping up security to block ad targeting based on age, gender, or interests of users under the age of 18. Google will also prevent teenagers from being shown age-based ad categories.
In addition, the company is introducing a new policy that allows users under the age of 18 (or their parents or guardians) to request removal of their images from Google Image results, and provides YouTube uploads for children ages 13-17 default to private. Instagram knocked over the first domino when it made similar policy changes late last month, so we may see other players do the same. Even if advertisers shouldn’t be drastically affected, you can see changes in your ad metrics as audiences may be removed from your targeting.
Read more here.
Instagram introduces the ability to restrict comments and DMs from accounts that don’t follow you
Instagram is rolling out Limits, a feature that automatically hides comments and DM requests from users who haven’t or recently followed you (or your brand), the Facebook-owned company announced yesterday.
“Our research shows that a lot of negativity towards public figures emanates from people who don’t really follow them or who have only recently followed them and who just move on in the moment,” the company said in the announcement that it saw after the recent finale the Euro 2020, which resulted in a significant and unacceptable increase in racist abuse against gamblers. YouTubers also tell us that they don’t want to turn off comments and messages entirely. they still want to hear from their community and build those relationships. ”Limits is now available to all users worldwide.
Why we care. In recent years, but especially since last year, brand security has been a major concern for many companies. Limits can help brands on Instagram contain the flood of comments that may come in response to their stance on polarizing topics (such as masking obligations). It can also prevent them from alienating their long-time followers on the platform as these users can continue to comment or send DMs.
Behind the scenes at Google Trends that stand out from the crowd and your suggestions for custom columns in Google Ads
The origin story of Google Trends. As I mentioned in the introduction, Google Trends is now 15 years old, and in recognition of this milestone, the company released an interview with Yossi Matias, VP of Engineering and Research, who led the team that set up Trends all those years ago brought the market. Matias shares where the idea for trends came from, how the tool has changed and what the work on trends was like in 2020.
Dare to be less the same. This week’s Marketoon is all about standing out in a “sea of equality”. Even slight – and sometimes arbitrary – differences can make all the difference, just look at the bottles of Fiji Water.
What custom columns would you like to see in Google Ads? Google’s Ads Product Liaison Ginny Marvin is looking for your suggestions.
On behalf of third parties, Amazon pays up to $ 1,000 for property damage and personal injury
Amazon is expanding its A-to-z guarantee to make it easier for customers, merchants, and their insurance providers to process personal injury and property damage. This program, which begins September 1, includes payments of up to $ 1,000 per claim (which, according to the e-commerce platform, covers about 80% of cases).
The solution program is offered to sellers free of charge and Amazon can step in to pay higher amounts if the seller does not respond or rejects a claim that the platform deems legitimate. If the seller does not respond to a complaint, Amazon may decide to pursue the seller separately. If a seller rejects a complaint that Amazon believes is legitimate, Amazon can still take action to address the customer’s concerns, but the seller still has the option to defend their product against the complaint.
“Wow, so generous of you, Amazon!” Some might think. In 2019, however, a Pennsylvania jury ruled that Amazon would be liable for personal injury caused by goods purchased on its platform – even goods sold by third parties. This new program can help Amazon anticipate potential lawsuits by resolving claims before customers defend themselves.
About the author
George Nguyen is an editor at Search Engine Land and specializes in organic search, podcasting, and e-commerce. His background is journalism and content marketing. Before entering the industry, he worked as a radio personality, writer, podcast host, and public school teacher.