11 A/B Testing Instruments to Optimize Conversions

A / B testing, the process of exposing randomized visitors to one or more variables, is one of the most effective strategies for optimizing user experiences and conversion rates.

Here is a list of A / B testing tools. There are dedicated platforms as well as full design suites with multiple test applications. Test page layout, images, copies, and more. Do simple split tests or multivariate tests. Some of these tools have free plans for a limited time, but most require payment.

Google Optimize

Google Optimize

Optimize is Google’s platform for testing websites and apps. It natively integrates with Google Analytics to identify the parts of your website that need improvement. Perform A / B and multivariate testing, including split URL redirect testing, to test separate pages against each other. Price: Free for a basic account. Contact sales for corporate pricing.

Adobe target

Adobe Target homepage

Adobe target

Adobe Target, part of Adobe Experience Cloud, is a service that identifies your best content through easy-to-use tests. A / B test your entire experience including images, copies, user interface, and more. In the Visual Experience Composer, select and edit each and every element on your site (desktop or mobile) to include in your tests, such as: B. Slideshow carousels or pop-up windows. Contact for prices.

Optimized

Optimizely homepage

Optimized

Optimizely is an experimentation platform for the web, cell phone, television, game consoles, and even the Internet of Things. Experiment with every part of your customer experience, from the front-end interface to the back-end data and business logic. With Optimizely Program Management, you can collaborate, run, and report on hundreds or thousands of experiments. Users submit, prioritize, collaborate, and track experiment ideas in one place. Optimizely’s Stats Engine delivers real-time results. Contact for prices.

Crazy egg

Home of Crazy Egg

Crazy egg

Crazy Egg is an analytics platform that tracks and optimizes website visitor behavior in order to improve the user experience and increase conversion rates. In addition to heat maps and session recordings, Crazy Egg offers A / B testing to optimize web design for purchases, subscriptions, and email logins. Use the A / B test page editor to change items in your ecommerce store. Choose a destination like Sell More Products based on a URL, form submission, or link clicked. As soon as Crazy Egg recognizes the winner, Crazy Egg will automatically send more traffic to this variant and produce as many purchases or email registrations as possible. Price: Plans start at $ 24 per month.

chameleon

Homepage of Kameleoon

chameleon

Kameleoon is a platform for A / B testing, full stack development and personalization. With unlimited A / B and multivariate test variants, Kameleoon enables brands to test and optimize any desktop and mobile experience. Use one of Kameleoon’s existing goals or create your own to track how an A / B test increases conversion rates, retention, or visitor engagement. Use a simulation tool to show exactly how your test hypotheses work for your target audience. Assign traffic to a variant manually or let Kameleoon automatically forward the traffic to the winning variants. Contact for prices.

Zoho PageSense

Home of Zoho PageSense

Zoho PageSense

Zoho PageSense is a conversion optimization and personalization platform. Split test two or more websites to see which one generates higher conversions. Target your tests to a segment of visitors. Enable heatmaps in each test to see how your visitors interact with each variation. Track sales, clicks, interactions, page views and events. Access forms analytics, heat mapping, session recording, and more. Price: Plans start at $ 16 per month.

pre-university education

Homepage of VWO

pre-university education

VWO is an A / B testing platform for marketing teams. Quickly design and start new experiments with an intuitive point-and-click editor. Test multiple combinations via multivariate experiments. Automatically adjust the divisions between the variations. Enhance your analysis with qualitative user insights through built-in session repetitions, heat maps, and pop-up surveys. Contact for prices.

AB delicious

Homepage of AB Tasty

AB delicious

AB Tasty is a platform for creating and delivering web experiments to provide a better visitor experience. Create user segments, start with preconfigured templates, and then customize. Create any combination of goals to evaluate performance. Choose which part of your traffic will be tested and compare the results. Simply send the performance data of your campaign to the analysis tool of your choice. Contact for prices.

Fresh marketer

Home of Freshmarketer by Freshworks

Freshmarketer from Freshworks

Freshmarketer is a platform for data-driven experiments. Tracking targets allow you to associate actual sales with each event. With detailed test reports, you will learn why one variation is superior to the others with detailed metrics like conversions over time, unique conversions, significance achieved and more. Price: Free for up to 100 marketing contacts. Premium plans start at $ 19 per month.

Convert

Convert home page

Convert

Convert is an A / B testing tool for optimizing websites. Convert’s A / B testing offers real-time reporting, lightning-free testing, personalization, third-party target tracking, and comprehensive reporting. Test across multiple properties and run unlimited tests and variations. In addition to A / B tests, Convert also offers multivariate tests and multipage experiments. Price: Plans start at $ 699 per month.

Unbounce

Unbounce home page

Unbounce

Unbounce is a drag-and-drop builder for creating, publishing, and testing targeted branded landing pages. Just start A / B testing with just a few clicks. Duplicate an existing page, tweak your elements and split the traffic 50-50. Optimize performance by comparing conversion data and promoting your winning page with the champion. Repeat the process by testing your champion page against a new challenger and keep increasing conversion rates. Price: Plans start at $ 90 per month.

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