What’s the common buyer retention charge?

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Customer retention rate is measured by dividing the total number of users gained for a given period by the number of users at the start of the period.

The average retention rate for different industries is as follows.

  • For e-commerce industries, the average customer retention rate of 38% and more is considered above average.
  • For news and media publishers, the above-average customer retention rate is 25% or more.
  • For SaaS companies, the above-average customer retention rate is 35% or more.
  • Most applications and software have an average retention rate of 6-20%.

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