When is the best time to post on Instagram?
This question has a short and a long answer. The short answer is – Die The best time to post on Instagram is between 6am and 11am (PST).
Now that the short answer is so concise, why bother with the latter?
This is because there are tons of reasons for the above best time not to be working for you.
At SocialPilot, we believe that every business has their own personalized best time to post, depending on the type of business and the location of their target audience.
It’s hard to say that the average best post time for a variety of companies, based on data from different companies in different parts of the world, will also apply to your company.
Hence, you can find the long answer to find the most personalized best time for your business.
So in this article, we’re going to cover how to find the best time to post on Instagram for your business.
But before we do that, let’s find out why it is important to know the best time to post.
Why is it important to find the best time to post on Instagram?
Back in 2018, Instagram made some changes to its algorithm, so that being up-to-date is a crucial factor in the placement of posts in a user’s feed.
The ranking of your post on Instagram now depends on the three most important factors:
interest: Posts with content similar to what you were previously interested in will appear above your feeds.
novelty: The latest posts are prioritized in order to get a higher rank in the feeds that are older than days or weeks.
relationship: Posts and accounts that you’ve interacted with frequently on Instagram in the past will rank better in your feed.
With Timeliness is an important factor when ranking a post on InstagramChoosing the right time to publish becomes more important.
What does that mean for you?
If you pick the right time to post when your audience is most active on Instagram, your followers may find your post in their feeds sooner than never before.
But wait, let me tell you one more thing …
Publish on the platform not only at peak times, but more often to take advantage of the timeliness factor. Posting will often generate more chances of being featured in feeds.
So let’s find out the best time to post on Instagram to meet your Instagram marketing goals.
How do I find the best time to post for your business on Instagram?
There are two ways to find the best time to post to get more engagement on the branding side of your Instagram:
1. Using Insights in the Instagram application or Creator Studio
Instagram native analytics is a great way to find the optimal time to post on Instagram.
Instagram native analytics can be viewed in two ways.
The first is …
The Instagram mobile app is a handy tool that provides important insights such as: B. The location of your followers, their gender, their age and when they are most active on Instagram.
Accessing Instagram Insights with an Instagram business account or an Instagram creator’s profile is a must. Another added benefit of being a creator is that you can also access the Instagram Creator Studio.
Which is also our second route …
Like Instagram Insights, Instagram Creators Studio gives you access to multiple audience insights necessary to help you find the best time to post to Instagram.
One downside to Instagram’s native insights is that they only give you the following online activity data for the last 7 days.
We therefore recommend using SocialPilot, which gives you detailed insights into the entire area of target group analysis up to the last 3 months.
2. Using SocialPilot’s Instagram Analytics
Your best time to post on Instagram depends on three factors: audience, day of the week, and time zone.
Fortunately, Instagram analysis by SocialPilot With this feature you can find out all of this under one dashboard.
Let’s see how
With the included filter “time range” you can choose how far back you want to see the findings of the analysis range. You can View, download and email the analytics report of your Instagram business accounts for up to the last 3 months.
But wait, there’s more.
The heatmap automatically calculates the average number of followers who are active at each hour and each day of the week in the selected period to give you the personalized best time to post on Instagram.
These heat map graphics give you all the information about the best times and days to get involved with your business on Instagram.
In addition, you can view your followers’ location, gender, age, and other important follower insights.
Here is a curated list of some Instagram analytics tools if you want to compare and choose the best to measure your Instagram campaigns and best post times.
Average best times to post on Instagram?
In our recent studies on:
We have found that testing and finding your own data is better than sticking to a fixed template of the best times.
On the other hand …
If you’re new to Instagram this is it General time frames can be a good place to start when testing your personal best time to post. There’s a good chance those solid times on Instagram can work wonders for your brand.
We’ve compiled the following data from popular social media marketing companies suggesting when brands should post on Instagram.
- Later suggests that the time frame be between 9:00 am and 11:00 pm (EST).
- Hubspot prefers the time between 2:00 p.m. and 3:00 p.m. (CDT) and Thursday as the best day to post.
- Sprout socially Wednesday at 11 a.m. and Friday from 10 a.m. to 11 a.m.
- Search engine journal preferably Monday, Tuesday and Friday at 11 a.m. and Tuesday at 2 p.m.
Best times to post on Instagram by day of the week
In short, based on all of the data collected from multiple brands, we can say that it is always safe to post on weekdays while:
- Before and after work from 6 a.m. to 9 a.m. and from 5 p.m. to 6 p.m. – Well, that’s not surprising. People see their Instagram feed when they commute to work early in the morning or when they finish their work day and return home.
- Lunch break from 12 p.m. to 2 p.m. – It’s likely that people will check their Instagram during the downtime. So it’s a fair shot to post around noon.
Another average deduction around the best time to post on Instagram suggests sticking with your weekend posting:
- Until 14 O ‘clock., Weekends show less engagement than weekdays. Popular belief suggests that the majority of your audience will be out and about, socializing in the real world, or spending time with their families.
How can you effectively use multiple best times to post on Instagram?
Eventually, you will find that there is not a single best day or time to post on Instagram after using the tools and averages above.
Either way, you don’t want a world with just a prime time to be posted on Instagram.
However, it can be a tedious job for a social media manager or marketing agency to continue posting to multiple time slots while managing multiple social media accounts.
Either you can let go of several time windows and decide on a best time of the whole day, or you can publish manually in several time windows. If you choose the former, you will lose your other better engagement times, and if you choose the latter, you will end up wasting a tremendous amount of your time.
Here you need one Social Media Content Scheduler!
For example, SocialPilot lets you create and schedule your Instagram posts days, weeks, and even months in advance.
With this automatic planning and booking tool, you can easily publish in different time windows. All you have to do is select multiple time slots for each day of the month in the content planner and your created posts will be published on Instagram using reminders.
So now you know how important it is to add new algorithm updates to your Instagram posts.
Sending your posts at your brand’s peak time will not only help you connect with your audience, but it will also help you gradually get in the eyes of other promising prospects – don’t forget about the interest and relationship factors of the new algorithm.
Also, remember that posting at the best time will only give your post a stage to showcase yourself on. After that, the main results will depend on your content. After all … content is king!
If you are a social media marketer juggling multiple Instagram accounts for your cleints – don’t hesitate to use a social media tool for your agency as it can save you a lot of time and money.
frequently asked Questions
🌟 Is it better to post on Instagram at night or in the morning?+
The average data suggests that the morning release between 6 and 9 a.m. is better than the nighttime hours. This conclusion is drawn on the basis that a large number of people appear to be checking their feed while commuting to work.
🌟 What’s the worst time to post on Instagram?+
The worst time to post on Instagram is after 2pm on the weekend. This is because most of your viewers are out and about, getting in touch with the real world or spending time with their families rather than their phones.
🌟 What are the best times to post on Instagram?+
The best time to post on Instagram completely depends on your audience. However, the popular times for posting on Instagram suggest posting between 6 a.m. and 9 a.m., 12 p.m. to 2 p.m., and 5 p.m. to 7 p.m. in the evening
🌟 Is Monday a Bad Time to Post on Instagram?+
Monday morning showed a little less engagement compared to other days of the week on Instagram. It is therefore advisable to plan your bookings after 11am on Mondays.
🌟 Does the time you post on Instagram matter?+
Yes this is important. Since freshness is an important factor in ranking a post on Instagram feeds, it is very important to post at times when most of the people are available to see your post.