Warner Music Group inks strategic world partnership with music know-how firm Songclip

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Warner Music Group (WMG) has signed a strategic global multi-year partnership with music technology company Songclip.

The deal calls for Songclip to use the WMG catalog on its API so that social media users can add clips of licensed music to their online photos and videos in video, dating and gaming apps.

Songclip created an API that, when integrated with other apps, allows users to search and share music clips in everything from their social media feeds to their online dating profiles.

The technology also provides data analytics on how consumers interact with music for the social platforms, mobile apps, and virtual marketplaces that use their service.

According to WMG, the deal reflects its strategy of “expanding the use of its extensive music catalog beyond traditional digital streaming platforms”.

The integration of the catalog with the Songclip API is designed to encourage the discovery, distribution and consumption of millions of unique WMG tracks.

“The partnership with Songclip will allow WMG to dramatically expand its social licensing presence and enable users of new apps and platforms to express themselves more creatively and authentically through music.”

Alex Kamins, Warner Music Group

Alex Kamins SVP, New Business Ventures, Warner Music Group said, “We live in an age where everyone is a creator and digital identity is fundamental.

“Partnering with Songclip will allow WMG to dramatically expand its social licensing presence and enable users of new apps and platforms to express themselves more creatively and authentically through music.

“Artists and songwriters will benefit from additional revenue and new audience touchpoints as we continue to unlock the tremendous opportunity of ‘music as a social feature’.”

“Our mission from day one has been to add value to the intellectual property of music in the social arena on behalf of the industry, but with adequate protection and measurement.”

Andy Blacker, song clip

Andy Blacker, Songclip CEO / Co-Founder added, “Our mission from day one has been to add value to music IP in the social space on behalf of the industry, but with adequate protection and measurement.

“Apps want to integrate and innovate music because they increase Average Revenue Per User (ARPU), but there is no industry-wide solution to make this easy and compliant.”

“Our technology integrates, measures, monetizes and processes all license fees on behalf of the labels and publishers and at the same time enables a diverse music experience in every app, regardless of the industry or application.”

John Van Suchtelen, song clip

John Van Suchtelen, COO / Co-Founder of Songclip, said, “As the world’s leading searchable library of meta-tagged 5-30 second music clips, our proprietary solution solves these complex problems and enables a new economy for the entire music industry .

“Our technology integrates, measures, monetizes and processes all license fees on behalf of the labels and publishers and at the same time enables a diverse music experience in every app, regardless of the industry or application.”Music business worldwide

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