Warner Music Group and Spotify strike podcast improvement deal

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Warner Music Group (WMG) and Spotify have entered into a new partnership whereby the two companies will develop a number of original podcasts based on catalogs of WMG’s artists and songwriters.

According to WMG, podcasts are being created that tell the stories “behind some of the greatest hits and an insight into the work of their favorite artists and songwriters.”

The new agreement comes a year after Spotify and Warner Music Group signed a new global license agreement. It’s also the first time the music streaming company has announced a podcast deal like this with a major.

Universal Music Group signed a podcast development partnership with podcast publisher Wondery in April 2019, which has now been acquired by Amazon Music.

WMG is currently producing various podcasts from across its network, including WHOOOSH! By Duran Duran. curated and moderated by Simon Le Bon and the Prince’s official podcast in collaboration with his estate.

It also produces Robert Plant’s Digging Deep; the Good Ol Grateful Deadcast, hosted by musician Rich Mahan and contributing editor Jesse Jarnow of Relix; The Rhino Podcasts, telling the stories of legends like Aretha Franklin, Todd Rundgren and John Densmore from The Doors.

Other WMG podcasts include Warner Chappell Music’s Final Sessions, a series that tells the story behind the release of Losst and Founnd – the album containing the final recordings of the late singer / songwriter Harry Nilsson; Grandson’s XXWhy show interviewing other artists and activists; as well as the cultural hit show Uproxx’s People’s Party organized by Talib Kweli.

WMG recently released Topsify’s BLK In America podcast, which featured influential black artists – including Rico Nasty, Chaka Khan, and Keedron Bryant – discussing what it means to be black in America.

Spotify says there are now over 2 million podcasts.

In November, the company’s podcast-related acquisition spending exceeded $ 800 million for the past two years after podcast advertising platform Megaphone was purchased for $ 235 million.

Also in November, it was reported that Spotify is reviewing a podcast subscription prospectus for just $ 7.99 per month.

In July 2020, the music streaming company officially launched developer-made video podcasts worldwide.

“Podcasts are an opportunity to add value to artists and songwriters by delivering fresh and unique stories about music to fans around the world.”

Oana Ruxandra, Warner Music Group

Oana Ruxandra, EVP, Business Development and Chief Digital Officer of Warner Music Group, said: “We are excited to move this step forward with Spotify as we strengthen and deepen our existing partnership.

“Podcasts are an opportunity to add value to artists and songwriters by delivering fresh and unique stories about music to fans around the world.

“We look forward to working with Spotify to experiment and drive the growth in podcasting.”

“Working with Warner Music Group, we want to develop stories that leverage their unique artists and catalog.

Courtney Holt, Spotify

Courtney Holt, VP Global Studios & Business at Spotify, added, “The most impactful podcasts share with music the key component of storytelling and personal experience.

“Working with Warner Music Group, we want to develop stories that leverage their unique artists and catalog.

“We look forward to helping them use the power of podcasting to create a deeper connection with fans.”

Music business worldwide

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