Warner Chappell Production Music (WCPM) has announced a global rebranding that includes a new logo and website.
Dubbed the company’s “biggest transformation in a decade,” the production music house has also expanded its executive team, opening two new recording studios in Los Angeles and Nashville, and adding new catalogs to its award-winning collections.
The global rebranding of WCPM was led by co-heads Alec Sharpe, Head of Business Development & Operations, and Pat Weaver, Head of Production.
WCPM says its new logo “draws creative inspiration from parent company Warner Chappell Music and pays homage to the publisher’s signature gold ‘crown’ monogram.
The new website also serves as WCPM’s flagship licensing tool – it offers more than 110,000 tracks in the UK alone.
“The global rebranding of WCPM is the beginning of a new chapter for us.”
Roberto Borzoni, WCPM
WCPM UK Director Roberto Borzoni said: “The global rebranding of WCPM is the beginning of a new chapter for us.
“We have a strong legacy in the production music business and we are always innovating. This new branding reflects the creativity and ingenuity that are at the core of our business. “
“With the support of Roberto and the UK team, this is the beginning of a dynamic new era in our development.”
Alec Sharpe and Pat Weaver, WCPM
Sharpe and Weaver added, “We are excited about the bright future of WCPM and the opportunity to better serve our customers through unmatched service and vastly improved music search.
“With the support of Roberto and the UK team, this is the beginning of a dynamic new era in our development.”Music business worldwide