Let’s be honest. Photos supplied by the manufacturer are not the best. They often lack context and do not offer a personalized experience. Most aren’t ideal for landing pages.
Professional photographers can help tell the story of a product. However, photo sessions are cumbersome and expensive, especially with multiple sentence changes and entire product portfolios.
Do you need an alternative? Consider a modern smartphone. The cameras on today’s phones offer more features and better resolution than the expensive options from a few years ago. The latest iPhone or Android device coupled with a few essentials is all you need to create compelling images that stir emotions.
The first step is to get to know your smartphone’s camera. Take a class or two to practice with all the settings and learn about standard composition – where to place things and what to focus on.
Raw photos without filters are best for designers and editors to use their magic. Still, add four tools to the mix.
Smartphone photography tools
Green screen. If you don’t have the perfect set, you can shoot large objects and people against a green backdrop. A solid color background is easy to remove when editing after production. It can be any color, but green is the most common because it is different from human skin colors. So the “green screen”.
A 10 foot by 12 foot screen will work for most setups, which will include some people. Use a sturdy, adjustable frame to avoid shadows. A steam iron can remove wrinkles. If you have space, paint one wall and part of the floor with Chroma Key Green, which costs about $ 85 a gallon. (“Chroma” refers to the intensity of a color.)
Lighting set. A standard lighting set can remove shadows and add consistency.
Umbrella lights are portable, easy to use and emulate the outdoors. Most kits contain umbrellas to diffuse white (intense) light and reflect hard (direct) light. Practice the placement to evenly light the subject.
Lightbox. A light box, also known as a shooting tent, is essential for small items such as toys, shoes, and groceries. The best light boxes include a lighting strip on the top that ensures even light throughout, as well as door panels that allow light to be picked up or illuminated from multiple angles.
Light boxes are available in different sizes. Go with the largest one you may need. For example, a 32-inch light box offers space for a hand luggage case.
Tripod. A high quality, adjustable tripod is essential for clear images. A table version can be sufficient. However, a scalable tripod with a head that can be tilted 360 degrees is suitable for any angle, distance, or height.
For action shots and landscapes, consider a monopod, a one-legged tripod. Repositioning is much easier, which is handy when taking panoramic photos.
Simple is better
Avoid using image filters. Many restrict the editing process. Also avoid the maximum zoom. Digital zooming can affect the clarity. Crop photos for a close-up effect.
Photos that are well lit, focused, and unfiltered give designers and editors leeway. Take multiple shots of each subject from different angles for different purposes, e.g. B. Email newsletters and social media posts.
A smartphone is no substitute for a talented photographer. But it can help fill in the gaps, especially with a few affordable tools.