Twitter Launches New Insights Collection Analyzing the Newest Developments in Media and Leisure
Twitter wants to provide more insight into the evolving discussion of media trends in the app with a new series of content that highlights important hints and notes to help with marketing strategies.
As explained by Twitter Head of Media & Entertainment Ged Tarpey:
“The goal is to post the latest news, trends, and insights from media and entertainment on Twitter. I’ll share my perspective and explain why it’s important to entertainment marketers. “
The first overview in the series looks at movie theaters reopening and how Twitter users are responding to the return of big screen entertainment.
As explained by Tarpey:
“On Twitter, we see this excitement unfolding in real time. Conversations about movies are up 105% year over year. That’s because Twitter is a place to discover, discuss, and dissect. When new trailers are posted on Twitter, fans from all over the world share their thoughts and reactions. “
Twitter has always been the primary platform for discussing real-time trends and reactions, with the fast pace of the tweet feed lending itself to that initial buzz and chatter.
Tarpey also notes that more people are watching trailers on Twitter than ever before, with daily average organic trailer views increasing by 35%, while the discussion of movies and fandoms has spread to television as well, with 72% of users surveyed reporting that Twitter “makes them feel like they are part of an online community” while watching a TV show or movie.
Tarpey also highlights the benefits of Twitter’s new Audio Spaces to enhance that connection:
“From F9 to A Quiet Place 2, eagerly anticipated films will gather cast and crew to answer questions and get the fans excited about the premiere. The magic of Twitter Spaces is that they bring a community even closer to your content and create a stage for in-depth and intimate conversations in front of movie fans on Twitter. “
From Spaces to Twitter’s evolving content creation tools, including newsletters and subscriptions, it could actually become a bigger home for fandoms, with more opportunities than ever to build communities within the app.
Which of course also offers more targeted advertising and advertising opportunities – and with a huge selection of films that will hit theaters in the coming year after many have been withheld due to COVID-19, this discussion will only increase and offers more connection options.
It’s worth noting how Twitter users react to this, and data insights like this can play a leading role in creating a tweet strategy and linking to such moves.
Tarpey says future editions of his new series will provide similar data insights and guidance on evolving trends and how brands can use Twitter to maximize their performance in this regard.
You can see Tarpey’s full ‘From the overview of the director’s chair here.