As with e-commerce in the broader sense, social media trading saw a sharp increase in 2020.
Due to the COVID-19 pandemic and related mitigation efforts, many have had to shop online more frequently, exposing more people to the benefits of the process. And while e-commerce has already seen a steady surge in adoption over time, analysts say the pandemic actually accelerated that shift by around five years.
This has led social platforms to step up their ecommerce integration efforts. Virtually every platform is now exploring various forms of in-stream product discovery and in-stream buying.
The basic fact is that at some point this becomes a habit. As people get used to being able to shop every picture they see on their social media feeds, it gradually becomes an expectation. This opens up new opportunities for brands, but it can also leave your businesses behind if you don’t adapt to this shift.
The squarelovin team has released a new infographic that gives some insight into the increasing adoption of in-stream shopping on social networks and why brands should be careful.
And while not all of these numbers as such are eye-opening, the trend is pretty clear. It is worth thinking about your approach.