Tesla Rival Lucid To Promote Electrical Air Sedan On NBC As Elon Musk Hosts SNL
The Lucid Air electric sedan will go into production in the second half of 2021.
Lucid Motors, a startup electric car maker led by a former Tesla chief engineer, will be promoting its battery-powered Air luxury sedan in a television commercial on NBC scheduled to run during Saturday Night Live when Elon Musk, CEO of Tesla, is hosting the comedy show.
The Newark, California-based company, which will begin production of the Air in the second half of 2021, announced its plan on Friday on Twitter, Musk’s preferred communication medium.
“Guess who’s performing on #SNL tomorrow?” the company said. The spot will likely run during the first block of television commercials following Musk’s monologue after the show opened. Andrew Hussey, a Lucid spokesman, declined to provide additional details.
Led by Peter Rawlinson, a veteran auto engineer who worked for Jaguar and Lotus before joining Tesla to help develop its groundbreaking Model S electric sedan, Lucid is Preparing the listing of stocks (on either the New York Stock Exchange or Nasdaq) in the coming weeks, as the company is also ready to begin vehicle production at its new facility in Casa Grande, Arizona. The first units of the Air are first-class “Dream” versions with a price of about 169,000 US dollars. They offer an industry-leading range of 517 miles per charge, faster charging and the ability to go from 0 to 60 mph in just a few steps over 2 seconds. Versions of the car that cost around $ 70,000 are due in 2022.
Oddly enough, Musk claimed on Twitter this week that “Rawlinson was never a chief engineer,” a statement that has been easily disproved by previous Tesla press releases, including a press release Declaration of April 20, 2010 Announcing his appointment as Tesla’s “Vice President and Chief Vehicle Engineer” and the memories of reporters covering the company in its early days (including this one).
During the Model S development process from 2010 to 2012, Rawlinson shared information about the car and was known to the media as the chief engineer. A Investor deck filed with the SEC in 2010When Tesla announced plans to go public, he also named Rawlinson the company’s VP & Chief Engineer. No one else was identified by this title on the slide.
Lucid didn’t have a direct comment on Musk’s tweet.
“Peter is focused on bringing the world’s best electric vehicle into production, a car with a range of over 500 miles that will deliver new levels of efficiency, power, range, power, charge rate and luxury,” it said in a statement from Company.
(For more on Peter Rawlinson and Lucid, see Elon Musk’s Ex-Chief Engineer. He’s Creating a New Car – and Says It Beats Tesla)
The Choice of musk– Co-founder of Tesla
TSLA and the third richest person in the world with an estimated value of $ 166 billion The presenter of the long-running comedy show caused quite a stir, not least because of his lack of improvisational comedy and live performance skills.