PortalDisc App is a brand new a ‘hyper-localized and hyper-targeted’ music streaming service in Chile
Chile surpasses its weight when it comes to streaming and releasing music.
Despite the population of the South American country (roughly 19 million compared to Argentina’s 45 million neighbors), over 1,500 Chilean albums are released each year by independent artists and labels.
According to IFPI, the worldwide association of the music industry, streaming has a market share of 72.8% of the revenue from recorded music in Chile.
To make it even clearer how much the country’s music fans love streaming, Spotify reported back in October 2019 that the Chilean capital Santiago, with around 6.8 million inhabitants, is responsible for over 400 million reggaetón games per month.
Meanwhile, last month, Midia reported that Spotify’s slower revenue growth in 2020 compared to 2019 suggests this [Spotify] is well below average for the first time in the EU [global] Market … due to the rise of local actors in emerging markets ”.
Chile is therefore a good example of such an area where local streaming players are rising up. And a particularly important one just stepped into the light.
PortalDisc, already the largest local music download platform in Chile, launched the first 100% Chilean music-oriented streaming service last month.
The company’s new streaming application was developed by B2B music streaming technology specialist Tuned Global, who previously worked on custom apps for Warner Music Group on a custom Ed Sheeran mixed-marital arts branded app for UFC Ultimate Sounds -App and has worked for Universal Music Group and Pizza Hut. (The company is also making strides in the virtual fitness business.)
PortalDisc was originally launched 12 years ago and also provides marketing, radio advertising and international sales services to Chilean artists.
PortalDisc’s app gives users a fully localized experience that Tuned Global said was achieved by using custom metadata to break the content down into regions and Chilean music genres.
“We are providing Chilean music lovers and local artists with a hyper-localized and targeted music streaming service that an international mass streaming service cannot.”
Sebastian Milos, PortalDisc
For anyone concerned that the launch of a new niche service will distract users of platforms like Spotify in Chile, Con Raso, Managing Director of Tuned Global, suggests that localized services like PortalDisk’s new app should not complement them, but instead make them mainstream -Services compete focusing on a certain type of content as experts in their field ”.
The app offers PortalDisc’s full catalog with over 130,000 Chilean songs from 300 national labels and more than 7,000 independent artists.
PortalDisc is available on Apple and Google Play and offers a free version that allows users to stream 50 different titles per month, as well as a premium version with unlimited access.
PortalDisc states that the app was created and launched in a very short time using Tuned Global’s music white label streaming platform, which allows PortalDisc to independently manage its users, subscriptions and content, and report to rights holders.
Sebastian Milos, Founder and Director of PortalDisc, said, “We are providing Chilean music lovers and local artists with a hyper-localized and targeted music streaming service that an international mass streaming service cannot.
“Without Tuned Global we would not have made it so quickly. Their functions such as live, video or podcast offer an exciting roadmap for the future of our streaming service.
“We look forward to bringing a great new alternative to artists, labels and other distributors in the Chilean market.”
“The world of streaming is changing fast and users are increasingly using more than one service. We have believed in and supported niche and local music streaming services like PortalDisc in Chile for many years. “
With Raso, Tuned Global
Con Raso, Managing Director of Tuned Global added, “The world of streaming is changing rapidly and users are increasingly using more than one service.
“We have believed in and supported niche and local music streaming services like PortalDisc in Chile for many years.
“These services do not compete with mainstream services; on the contrary, they complement them by focusing on a certain type of content as experts in their field.
“This focus allows them to engage with super fans and support local music industries and artists.”Music business worldwide