© Reuters. The OLB Group helps minor league baseball teams get in touch with fans
Comfort and safety are top priorities for the operators of sports teams. This coming spring, three minor league baseball teams operated by National Sports Services will once again greet fans in the stands. Players from Indiana’s Lafayette Aviator, Pennsylvania’s Johnstown Millrats and the South Carolina Spartanburgers will be back on the field to swing for the fences and take home runs again.
Behind the scenes, National Sports Services is examining how fans will buy tickets, hot dogs, popcorn, team jerseys and pennants. With security and convenience in mind, NSS aims to provide the best possible fan experience. To ensure a smooth start to the season, NSS made the strategic decision to partner with a company called The OLB Group (NASDAQ: OLB) so that box office, stadium and online operations can work together seamlessly.
In addition, the OLB Group supports each of the three teams in analyzing ticket and goods sales data in order to create tailor-made advertising and marketing campaigns that attract more fans.
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