Universal Music Malaysia (UMM) has promoted Kim Lim to the position of General Manager of Universal Music Malaysia with immediate effect.
The company says the appointment comes as part of a number of strategic hires to further expand and strengthen the senior management team to accelerate the development of native artists and the growth of labels in the area.
As a core member of UMG’s regional leadership team, Lim will oversee Universal Music Group’s activities across Malaysia.
Based in UMM’s headquarters in Petaling Jaya, Selangor, she reports to Calvin Wong, Chief Executive Officer of Universal Music Southeast Asia and Senior Vice President, Asia.
Lim joined UMM in 2014 from the Malaysian advertising agency RedRedRed and held various managerial positions within the company. Most recently, he was Senior Director for New Business and Artist Management and Head of Marketing and Sales for Malaysia.
In this role, Lim led UMM across partnerships, talent management, live events and other new business initiatives.
In 2019, Lim led the founding of Celebrity 360, a management company working with music, film / television, entertainment and lifestyle talent including Avnis Nabilah, Alvin Chong, Fattah Amin, Fazura, Diana Danielle, Syazuwan and Jaja Iliyes amongst other things.
Prior to joining UMG, Lim held positions at Videolabs in Asia Pacific, Warner Music Malaysia and Golden Dynamics Enterprise Ltd. active.
In addition to Lim’s promotion, Universal Music Malaysia has announced a number of key executive appointments that will take effect immediately.
These include the appointment of Hermond Cheng as Director of A & R and Marketing and Head of Def Jam Malaysia, the appointment of Ivan Koh as Director of Commercial & Digital Strategy and Patrina Wong who has been appointed Finance and Operations Director.
Industry veteran Cheng previously held senior positions at EMI, Warner Music, and moved from Sony Music to UMM, where he held the position of GM, Sony Music Malaysia.
Koh came to UMM after 14 years at Warner Music Group, where he was most recently Director Digital Account & Business Development.
Wong began her career in accounting and gained significant experience in both regional and national economics and finance before joining UMG.
“I am thrilled that Kim’s ability, business innovation and strategic leadership have enabled her to move from UMM to a top job in Malaysia.”
Calvin Wong, Universal Music Southeast Asia Chief Executive Officer and Senior Vice President, Asia, said, “I am thrilled that Kim’s skills, business innovation and strategic leadership have enabled her to advance from UMM to a top job in Malaysia.
Wong added, “As a passionate and successful marketing manager on the label side, she has had amazing results transforming our undisclosed income while driving the innovative and successful launch of Celebrity 360 in Malaysia.
“I am confident that UMM, with the team of Kim, Hermond, Ivan and Patrina, will continue to expand opportunities for Malaysian musical talent around the world and achieve new levels of success domestically.”
“We will continue to focus on domestic A&R and discover and develop the best talent our country and region has to offer.”
Kim Lim said, “I am very excited to lead this great team here in Malaysia with these outstanding new leaders Hermond, Ivan and Patrina as we look for new ways to broaden our horizons and think deeply about what Company possible is to contact music company.
“We will continue to focus on domestic A&R and discover and develop the best talent our country and region has to offer.
“Building on the incredible success of Def Jam Malaysia, Celebrity 360 and our other commercial initiatives, we will innovate and break new ground to ensure that Malaysia’s vibrant music culture is more accessible than ever to partners, platforms and, most importantly, music fans across the region before before. “
In 2019 UMM launched Def Jam Malaysia, which has since signed hip-hop talents, including multi-platinum artist Yonnyboii, whose breakthrough track Salahku has already received more than 11 million views on YouTube. His debut album is planned for the end of 2021.
In addition, UMM, in cooperation with AirAsia, has launched a new label, RedRecords, which is dedicated to developing and introducing the so-called “best” of Asian pop music to audiences around the world.
This year, Universal Music Malaysia will deepen its focus on local talent and launch several new labels and initiatives to establish UMM as the premier label for breaking and developing the Malaysian talent and music culture at the local, Southeast Asian and global levels in the future.Music business worldwide