With more than 3.7 billion users, social media is growing enormously. It is now a preferred medium for companies to reach their target audience.
But why is social media viewed as a huge world when it comes to doing business online?
Well, it’s very obvious because social media encompasses various gigantic social media platforms like Facebook, Twitter, Instagram, LinkedIn, Snapchat, and more.
However, if we look at the most popular platform, Instagram is one of the most preferred platforms that stands out from other social media platforms.
And I know if you have Instagram then I’m pretty sure it’s your favorite platform for promoting your brand, isn’t it?
If you haven’t, let me tell you that you are missing out on some serious opportunities. Here’s why:
- More than 1.15 billion People Make active use of Instagram every month.
- 90% of all users you follow at least one business account on Instagram.
- 50% of Instagram users are more interested in a brand when they see ads for it on Instagram.
- 59% of micro-influencers believe they will get the best engagement on Instagram.
- An average of 500 million people use Instagram stories every day.
These Instagram stats clearly demonstrate Instagram’s growth rate and give us the reason why the world’s biggest brands prefer Instagram to other social platforms to promote their products and services.
This makes us realize that Instagram is extremely effective in helping various brands reach new customers and building a large following of brand advocates.
But if you are still not convinced ..
Check out the top six reasons brands choose Instagram over other social media platforms.
1. Tap the mobile app users pool
I’m sure you know that Facebook, Twitter, LinkedIn and all other social platforms are already mobile.
Well, because more than 48% of all web traffic comes from mobile devices. Although the number fell in the last quarter of 2018, it increased again later.
But wait, there’s more to history. According to a study by eMarketer, US adults will spend an average of 4 hours and 6 minutes per day on mobile internet in 2021, with 3:41 of that time being spent on mobile apps.
The study also found that more people are now spending time on social media using mobile devices. This shows that the mobile internet is becoming more and more popular with internet users.
So it’s very obvious that people will find it easy to use Instagram and other social media platforms from their phones. Even so, users find Instagram to be the most popular social networking app after Facebook. According to statistics from 2021, Instagram is the second most popular platform with 84% engagement.
With these statistics in mind, it’s not hard to see why brands love Instagram when it comes to engaging consumers on mobile devices.
What’s next on the list?
2. To increase brand reach
So you already know that Instagram has 1.15 billion monthly active users. With exciting features rolled out all the time and the impact of the pandemic, Instagram user numbers are likely to reach new heights.
On the other hand.
You might be wondering why you should care about Instagram when Facebook has over 2.5 billion monthly active users.
Well here’s why …
There are 10 million advertisers using Facebook to reach their target audiences. However, Facebook’s new update to the newsfeed algorithm has made it harder to see and hear from advertisers and brands.
On the flip side, Instagram has over 2 million monthly advertisers compared to Facebook. So not only do you have less competition on Instagram, but you also have more success in marketing.
Given these advantages, it’s no surprise then that brands prefer Instagram over other social media platforms.
3. Share beautiful visual content
It should come as no surprise that visuals are the best way to communicate and get your message across to others. This is the main reason marketers prefer to use it Visuals in your social media marketing Mix. Because when it comes to choosing a social platform, Instagram undoubtedly wins.
Instagram is a fully visual platform where the news feed is completely filled with visual elements. Using a free Instagram planning tool will help you share these visual elements easily.
According to a BuzzSumo study, images posted to Facebook via Instagram are more popular than images posted directly.
According to predictions by Social Media Today, Instagram is the fastest growing social platform in the world. These statistics clearly show that Instagram can help you effectively promote your brand to the world.
However, to get the most out of Instagram, Don’t forget to add relevant hashtags in your posts. Hashtags help your posts to be discovered by Instagram users through search queries so that you get better visibility.
4. Win through Instagram stories
Today’s audiences want brands to share authentic stories that will resonate with them.
This, of course, forces companies to include storytelling in their conversations with their audiences. And when it comes to brand storytelling, Instagram is the platform that steals the show.
Instagram Stories have helped the average user spend 7 to 10 minutes more time with the app every day. There are currently more than 500 million active Instagram Stories users every day.
Instagram Stories have opened up a world of new possibilities for brands. Not only can you use features like geo-location tagging, hashtags, and text, but you can too Place ads on stories.
But Instagram didn’t stop there. In 2020, a new TikTok-like feature was released with Reels. It’s another opportunity for companies to engage with the platform’s broad audience. Learn how to use Instagram roles for business.
Give it a try and get the most out of your brand storytelling for the entire audience.
5. To increase engagement rates
Did you know that? 500 million people actively use the Instagram platform every day?
However, it’s not just the sheer number of people that bring brands to the platform. More importantly, Instagram is a platform that can generate the highest engagement rates for published content.
Here’s what micro-influencers have to say about engagement on Instagram. In a survey by Bloglovin ‘, 59% said Instagram is the most effective platform for engaging audiences. This survey included over 2,500 micro-influencers as respondents.
Engagement rate plays an important role in choosing influencers for your campaigns. As Instagram has grown and grown in popularity, unscrupulous practices have also increased. Some companies offer followers for a price. However, paid followers are rarely real and are mostly a combination of fake accounts and bots.
So, when choosing influencers for a campaign that counts more than their followers, check their engagement rates. The higher the engagement rate, the higher the likelihood that an influencer is real and authentic.
You can search for relevant influencers in your niche and check their engagement rates, reach, etc. You can also effectively track and measure your campaigns and make adjustments in real time.
A Hubspot article states that even though Facebook has twice as many monthly users, Instagram generates 23% more engagement than Facebook.
In order to,
Now, you definitely don’t need a knowledge of rocket science to understand why brands choose Instagram over other platforms.
6. To generate higher conversion rates
No matter what type of business you run, increasing conversions must be your top priority as social media can help you with tons of referral traffic and leads in that regard.
According to a study by Shopify, the conversion rate of ecommerce companies from Instagram is 1.08%.
Not only that…
Instagram’s referral traffic results in an average order value of $ 65.
This is much higher than on Facebook, Twitter, and LinkedIn. But guess what the most surprising part is?
Well Instagram is delivering such incredible returns even though you cannot use any clickable links on the platform other than your bio.
Without a doubt, Instagram is a clear winner when it comes to driving conversions and generating sales.
How do you make sure you are always one step ahead of your competitors after knowing the real benefits of Instagram?
You can easily strengthen your brand by connecting your Instagram account to SocialPilot and automating the process of uploading, scheduling and publishing on Instagram. Using an Instagram automation tool will help you save a lot of time and effort, and will help you gain control over your Instagram account.