Official: Eliah Seton named President of SoundCloud

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Following news yesterday that the well-respected Warner Music Group veteran Eliah Seton was stepping down from the Major, industry insiders told MBW that he would join SoundCloud in a senior position.

Now it’s official: SoundCloud has confirmed that Eliah Seton has been hired as SoundCloud President effective May 1, 2021.

He will report directly to Michael Weissman, SoundCloud’s chief executive officer.

In this new role, New York-based Seton will manage SoundCloud’s business strategy, oversee content partnerships and business development, lead mergers and acquisitions, and be responsible for the company’s sales and artist services businesses, Repost by SoundCloud and Repost Select.

According to SoundCloud, Seton, as the new president of the music service, will be tasked with “developing strategic initiatives and opportunities to accelerate SoundCloud’s evolution into a next-generation music entertainment company.”

Seton’s appointment follows the recent announcement by Drew Wilson as SoundCloud’s Chief Operating and Chief Financial Officer. Wilson joined SoundCloud on April 1, 2021.

Seton joins SoundCloud from Warner Music Group (WMG) where he was President of Independent Music & Creator Services for ADA Worldwide, Asylum Records, Level and Arts Music for WMG.

Under Seton’s leadership of ADA Worldwide from 2015, global business has more than tripled and is expanding worldwide across Latin America, Asia and Europe.

Seton also co-chaired WMG’s Diversity Council and headed the company’s LGBTQ + affinity group.

Seton began his career with Warner Music Group in 2009 and began serving as CEO for Stephen Cooper, WMG’s chief executive officer in 2011, having worked on selling the company to Access Industries that year.

He then led several strategic projects as Senior Vice President, Strategy and Operations for International and subsequently as President of the Alternative Distribution Alliance.

These initiatives included leading the acquisition and subsequent integration of the Parlophone label group, overseeing WMG’s acquisition of Gold Typhoon in Asia, and designing and introducing WMG’s Arts Music division.

Michael Weissman, SoundCloud

“I couldn’t be more excited to be working with Eliah, an exceptionally skilled businessman and a wonderful person, to pursue our company’s strategic path, deepen our artist and industry relationships, and offer artists even more opportunities throughout their careers grow and earn on SoundCloud. ”

Michael Weissman

Michael Weissman said, “Eliah’s passion for music and his spirit of innovation, combined with his extensive industry experience delivering world-class services to the global music community, are exactly the expertise and mindset that will help make SoundCloud the leading music entertainment company.

“I couldn’t be more excited to be working with Eliah, an exceptionally skilled businessman and a wonderful person, to pursue our company’s strategic path, deepen our artist and industry relationships, and offer artists even more opportunities throughout their careers grow and earn on SoundCloud. ”

“The possibilities for SoundCloud and for artists, labels and entrepreneurs are endless and I am proud to join this extraordinary team and community.”

Eliah Seton

Seton added, “I am delighted to be working with Mike and the team to lead the future of this legendary business.

“SoundCloud has always been on the cutting edge of innovation and is simply the gold standard for independence in music.

“The possibilities for SoundCloud and for artists, labels and entrepreneurs are endless and I am proud to join this extraordinary team and community.”Music business worldwide

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