Spotify opens customized ‘On Repeat’ playlist to model sponsorship

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Spotify has opened a second personalized playlist for advertisers.

After brands first had the opportunity to sponsor the Discover Weekly personalized playlist in January 2019, brands can now deliver ad, audio, and video ads to Spotify Free users through On Repeat, which includes tracks users have posted in the last 30 days on most often streamed.

On Repeat is available for promotional sponsorship in 30 markets in North America, Europe, Latin America, and APAC.

In a blog post on the Spotify Advertising website, the music streaming company called the move “a win-win for Spotify Free listeners and brands alike”.

In addition to the announcement, Spotify has also released new On Repeat statistics showing that the playlist has hit 12 billion streams worldwide since it launched in September 2019.

According to SPOT, the 18 to 24 age group is the most frequently streamed audience on On Repeat, followed by the 25 to 29 year olds.

On Repeat is the most heard in the US, followed by the UK, Mexico, Germany and Brazil.

TurboTax has signed up as the first US sponsor of On Repeat.

“With this new ad experience, we’re continuing to leverage the power of our streaming intelligence to deliver contextual ads alongside the content our users love.”

Spotify

“We’re excited to unlock On Repeat for end-to-end sponsorship from advertisers in 30 markets around the world,” said Spotify in a blog post announcing the news.

“This gives advertisers another opportunity to connect with their audiences and get better brand results in an extremely exciting moment on Spotify.

“With this new ad experience, we’re continuing to leverage the power of our streaming intelligence to deliver contextual ads alongside the content our users love. It’s a win-win for Spotify Free listeners and brands. “

“With Spotify, we can achieve both reach and unique targeting to ensure that the right audience is informed about TurboTax’s tools, guides and expertise.”

Cathleen Ryan, TurboTax

“Like music, taxes are not one size fits all. Every tax situation is unique and everyone’s needs are different, ”said Cathleen Ryan, TurboTax vice president of marketing.

“We’re leveraging Spotify’s deep connection with its dedicated listeners to reach consumers and show them that TurboTax is getting the expertise you need on your terms.

“With Spotify, we can achieve both reach and unique targeting to ensure that the right audience is informed about TurboTax’s tools, guides and expertise.”Music business worldwide

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