As Reddit wants to grow its business attractiveness and maximize its revenue potential, the platform has a new resource hub for advertisers called ‘Reddit Ads Formula ‘which is a series of guides, tips, case studies, and more to help businesses get the most out of the platform.
As explained by Reddits Sam Hughes:
“Reddit Ads Formula provides the latest information on our ad solutions, industry insights, creative best practices, seasonal moments, and more. On-demand courses will be launched in the coming months to take our educational efforts to the next level. “
Here are a number of helpful tools and insights, including detailed overviews of Reddit’s ad targeting options and campaign tools:
On a number of stats related to Reddit usage:
Reddit also added a monthly events calendar with engagement stats on the highlighted events.
There’s a lot to consider here, and it’s worth taking a look at where your brand fits on Reddit and how Reddit’s ad campaign offers can help with your digital marketing approach.
The app has continued to see increased engagement despite trying to clean up some of its controversial elements. And with highly engaged niche communities, there could be some powerful ways to connect with your target audience.
Anyone can register here and access Reddit Ads Formula by signing up via email.