Fresh pens. If they’re not part of your Pinterest 2021 marketing strategy, they should be if your goal is to drive constant Pinterest traffic to your blog post.
On the surface, it’s easy to see why Pinterest prefers fresh Pins: One of the main reasons people come to Pinterest is to discover new content and ideas.
Now imagine a scenario where you as a Pinterest user keep seeing the same content in your feed. It wouldn’t exactly make you want to go back, would it?
Of course, the first thought that occurred to me when I heard about Pinterest’s love of fresh Pins was to create a more consistent stream of new Pins. For me – and I suspect a lot of others too – this meant more Pins with an overlay of images and text pointing to a blog post.
This strategy certainly helped. On the other hand, when using Pinterest for businesses, it is crucial to still think about the user.
So the question became for me: “Does a user really want to see 10 or 20 similar Pins with a slightly different heading or background image?” In my eyes the answer was “no”.
In content marketing, the trend has been to create content in multiple formats. Some people want to read blog posts while others want to watch videos or listen to podcasts.
The same principle can be applied to Pinterest, where different users prefer different types of content.
These types can include infographics, lists, charts, tables, and graphs (to name a few). And as a Pinterest creator, it’s important to give users what they want.
In this post I’ll offer some ideas for different types of Pins that go beyond the basic “image with text overlay” format.
In my experience, users love this type of content. They are more likely to save it, and most importantly, they are more likely to visit your website to learn more. In fact, all of my recent top pins fit into this category.
Without further ado, let’s dive!
Pin Type # 1: Simple Infographic Pins
It’s not surprising that infographics on Pinterest have consistently performed well. When someone doesn’t feel like diving into a long post or is just in the research phaseyou can easily keep the pen for later use.
What may come as a surprise, however, is the fact that very simple information graphics can work just as well as their more sophisticated counterparts.
Plus, you don’t have to hire a graphic designer every time you want to produce one.
Canva has dozen of infographic templates that you can customize with 10 or 15 minutes of work. An example of a simple infographic template would be this steak cooking guide:
In fact, I quickly modified this template to create an infographic with the rules of thumb for financial data:
This URL now has over 128,000 locations.
I categorize infographics as graphics that display an entire idea or post in an image. This information is stored multiple times and therefore tells Pinterest that the content is valuable.
And While infographics can have lower click-through rates than other types of Pins, they typically reach a lot of people. That means they are still bringing a significant number of visitors to your website.
Pin type # 2: List of pins
Some of my top Pins of all time – both in terms of save and link clicks – are List Pins.
Fortunately, List Pins couldn’t be easier to create because they have a heading and a list.
This method is great for any list post that you have on your blog. Just take the various list items on the post and embed them in a picture.
For example, over time, I’ve created multiple List Pins for a post I have on various online jobs, resulting in a total of over 60,000 savings on the URL.
While this method is great for list-specific posts, you can often create List Pins based on a section of a post that isn’t a dedicated list post.
Stick to the steak example: along with the recipe, you might find a section in the post with tips on how to make the perfect steak. Even in short, this list of tips can lead to a different type of pin that users are happy to save.
Pin Type 3: Diagrams, Tables, and Graphic Pins
Charts, tables, and graphs are another way to present information that will be helpful to Pinterest users.
What you are looking for are ideas that intersect with the intent of your blog post.
For example, a post on cooking steaks might include a table of the various temperatures for cooking steak and the estimated cooking time required for each temperature.
This gives you a different point of view and more keywords that you can potentially rank for to attract readers to your website.
Closely related are graphs and tables, which are another way to easily display helpful information.
I’ve found comparison tables work quite well.
A good tip is to go to the Pinterest search bar and find your main keyword and the term “vs.” to enter. This will show you various comparisons that users are actively looking for on Pinterest.
Since this is information that users are actively looking for, it is not a bad idea to include sections on these specific topics in your article.
In an article on grilling steaks, you may want a section on the difference between grilling a rock steak and grilling a flank steak.
The secondary benefit here is that you can embed your designed comparison tables in your contentThis creates another powerful and helpful visual for your on-page content (and often leads to a lot of saves).
An example is this table of recommended budgeting percentages that I embedded in a blog post.
This URL alone has now been saved over 90,000 times, with the majority coming from the diagram above which is embedded in the content.
Pen type 4: checklist pens
Another simple pin concept that users love to see is checklists. If you search for “checklists” on Pinterest, you will quickly find that this idea applies to many different niches.
Add a keyword before or before the term for more checklist ideas to create.
You don’t have to create a standalone blog post to support a particular checklist. Adding a section with a checklist – whether to a new post or to existing content – can add a nice visual element to a post and give the reader something to save.
A personal example from my account and one of my top performing Pins of all time is an annual financial checklist.
Pin type # 5: video pins
Video pins are something I just started experimenting with. But as a Pinterest user, I enjoy them a lot.
Video pins usually work best when demonstrating something visual. As an example of our cook steak guide, we could make a full video of the process.
Delish.com did just that in the following pin:
You can also take different perspectives that break down further steps in cooking a steak. For example, how to properly season a steak or create the perfect grill brands – both are something users often look for.
Again, your single post can contain a wide variety of keywords.
If you’re trying to reach more people on Pinterest, try these different types of Pins.
For example, if you wanted to create eight different new Pins per post, you could break that goal down into four text overlay Pins, an infographic, two list pins, and a comparison chart.
When using different types of pins to expand the keywords that your pin can potentially rank for. A good tip is to create Pins for the different sub-headings in your content.
Using the steak as an example, your pin breakdown could be as follows:
- Text Overlay Pin # 1: How to Grill a Steak
- Text Overlay Pin # 2: How to grill the perfect steak on a gas grill
- Text Overlay Pin # 3: The best grilled steak marinade
- Text Overlay Pin # 4: How to Grill a Medium Rare Steak
- Infographic Pin: Step-by-step instructions for grilling a steak
- Table 1: Steak Temperature Guide
- Checklist: How to Prepare a Steak for the Grill
- Video Pin # 1: How to Make Diamond Marks on Grilled Steak
Now all you have to do is target one keyword (“How to grill a steak”) to multiple keywords that can be used to drive visitors to your website. Plus, you didn’t have to create a separate blog post to achieve this.
However, creating fresh pens requires more work. And if you’re a social media marketer who manages multiple clients’ Pinterest accounts, this can get quite a chore.
To better manage multiple Pinterest accounts and your health, you can use various Pinterest tools. With SocialPilot, a Pinterest marketing tool, you can, for example, plan Pins on numerous boards early on.
Pinterest’s marketing tools allow you to focus more on creating quality content as Pins are published automatically for your customers.
In conclusion, if your niche is Pinterest-friendly. This is the best way to get viral traffic from Pinterest in 2021 today. So be sure to use the 5 types of Pins I suggested in your Pinterest strategy.
frequently asked Questions
🌟 How long does it take to pull traffic from Pinterest?+
Mostly it depends on your content. Some content is viral and can take off in a matter of days, while evergreen content is slowly drowning out the traffic but remains consistent for the long game. It usually takes around 30 to 90 days for your Pins to generate good traffic.
Remember that Pinterest content lasts longer. Older pens that are getting traction are a common feature on Pinterest. So if you don’t see a surge in traffic on your end at the beginning, don’t get sad.
🌟 How do I use Pinterest to increase my blog traffic?+
7 tips on how to use Pinterest to drive more traffic to your blog:
- Create a blog board on Pinterest
- Upload high quality fresh pin images
- Write a clear pin description.
- Optimize your PIN texts with keywords
- Add the Pin it button to your blog
- Make your blog post pins easy to find
- Use rich pins