Indian music giant Super Cassettes Industries (better known as T-Series) has joined the Indian Performing Right Society (IPRS) – India’s licensing association for songwriters and music publishers.
The deal was reached last week after years of resistance from the T-Series, the world’s most popular YouTube channel with more than 178 million subscribers and over 149 billion views.
The T-Series, which also operates India’s largest film music label, brings more than 15,000 hours of music to IPRS. The catalog includes 200,000 songs and over 50,000 music videos in over 15 Indian languages
IPRS already has some big names in the music industry on board including Sony Music Entertainment India, Saregama India, Universal Music Publishing, Times Music and Aditya Music.
The T-Series, however, has called its admission to the IPRS members “turning point in the Indian music industry”.
T-Series Chairman and CEO Bhushan Kumar said, “Copyright is the heart and soul of what the T-Series creates. Joining IPRS is a logical further development for the company.
“We made this decision in the interests of the entire music industry. Today, the entire industry, creators and music companies, all united, form a seamless coalition of stakeholders who contribute to our country’s progress and work together on our common interest.
“Copyright is in the heart and soul of what the T-Series does. Joining IPRS is a logical further development for the company. “
Bhushan Kumar, T series
“The T-Series will bring more value to IPRS and its members. We look forward to the fact that with our support, IPRS will continue to grow in the future so that it will benefit the developer community and the industry even more. “
Kumar will join the IPRS board under the new contract.
IPRS, an organization of 5,000 members, was recognized by CISAC as the fastest growing copyright society in the world in 2019.
IPRS Chairman and Professional Copywriter Javed Akhtar said, “I see this as a homecoming for the T-Series and I thank Mr. Bhushan Kumar and the T-Series family from the bottom of my heart for re-entrusting IPRS with their copyright catalog .
“This is a win-win situation for the T-Series and for our writers and music composers, who will benefit tremendously from it. The entire music industry today is united in its determination to unite creators [and] Music companies will all work together for the common cause.
“Together with my colleagues from IPRS, I am looking forward to welcoming Mr. Bhushan Kumar to the board of IPRS.”
The entire music industry today is united in its determination to unite creators [and] Music companies will all work together for the common cause. “
Javed Akhtar, IPRS
Devraj Sanyal, General Manager and CEO of Universal Music Group, India and South Asia, said: “For the publishing business of the Indian music industry to change, all major players must come together to advance the agenda of fairness, transparency and fair compensation for both the editors as well as our respected composers.
“Now that my dear friends Bhushan and T-Series teams are coming to IPRS, that day is here. I am sure that with Javed Saab, Bhushan and all of my fellow board members, we will now experience a golden age for creators and copyright holders. “
IPRS, CEO of Rakesh Nigam, said, “I am very excited to announce that the T-Series is moving to IPRS. This will greatly benefit the authors and music composers at IPRS. As well as being the market leader in the music and film industries, the T-Series is an extremely successful incubation laboratory and testing ground for many talented young developers who will all benefit from their collaboration with IPRS. “
IPRS has managed to attract some big names to its platform. However, some major music labels are still reluctant to join the coalition. These include Zee Music Company and Yash Raj Films Music.
In 2019, the IPRS filed a criminal case against Yash Raj Films (YRF) for embezzling royalties, making it unlikely that YRF will join the IPRS anytime soon.Music business worldwide