I doubt you would find a branded post on social media without it having hashtags on it. Since its discovery, hashtags have been an important part of the evolution of social media.
Marketers are constantly using social media hashtags to improve brand visibility. But recently, a lot of marketers are finding hashtags out of date and not using them.
It begs the question.
Are hashtags still relevant in 2021?
Yes, social media hashtags are still relevant to encouraging engagement with your audience as they help your brand stand out from the clutter on social media.
According to the latest statistics:
- Tweets with hashtags can increase brand engagement by 1.5x.
- A trending Instagram hashtag can increase engagement by 12.6%.
Hashtags are the ticket for brands trying to get into viral content.
Viral content is nothing more than content that reaches the audience at the right time and hits the right nerve.
And luckily, trendy hashtags do something similar. They increase visibility after launch and help you attract more eyes, way out of your normal reach.
But are you using the right hashtags?
Despite its huge popularity, marketers are still confused about hashtag usage. What should go here? Is this hashtag trending? Wait, I hope this one isn’t banned on Instagram? I’ll just use #love, #throwbackthursday; Hell, it’s one of the most popular hashtags, but will that work?
The negative effects of hashtag marketing.
However, using spam or off-brand hashtags can really annoy your audience and result in the loss of credibility, social evidence and, later, your hard-earned followers.
Hence, knowing how to properly incorporate the best hashtags into your social media updates is imperative.
We’ve put together an infographic guide to give you a quick overview of which hashtags to use and how to successfully integrate them.
But wait, there’s something more exciting!
The ultimate kit “365 days of hashtags for 2021 + free design templates” is now available free of charge.
The kit contains:
- Hashtag calendar – A social media calendar with trending hashtags and content ideas for every day of the year 2021. No hectic last minute searches for good hashtags.
- eBook Guide – An ultimate hashtag guide that will help you effectively incorporate hashtags into your social media calendar with tips, strategies, and real brand examples.
- Social media design templates – Pre-made social media post design templates for creating memes, polls, Q&A, and more.
How do you plan your 2021 holiday calendar with trending hashtags?
The internet doesn’t need a reason to get in the party mood. You will see internet users partying and swinging about eccentric trends and days like #internationalpizzaday, #internationalcatday and #nationalLookAlikeDay etc.
And how do they connect to celebrate these events and holidays? With the hashtags, of course!
This opens the party doors for marketers looking to build brand awareness and engagement for communities. Your brand can use relevant vacation hashtags to turn them into a branding opportunity.
Holidays and important dates are also a great way to share company values, talk about important topics and general awareness, and show your audience an empathetic side in a non-intrusive way.
Note: The focus is on the word “relevant”. Don’t jump on a #hashtag that is trending but has nothing to do with your brand.
But to Keep an eye on all of the micro and major holidays and create great content for each of themneed a well-documented strategy in the form of a vacation calendar.
Creating a social media holiday calendar for 2021 will help you:
- Plan your vacation marketing strategy in advance
- Brainstorm for better ideas
- Ensure cross-departmental transparency
- Clear visibility for customers
So get ready as we step by step create a valuable social media holiday calendar 2021 that will help improve results.
Step 1: Focus on your goal and audience
Certainly not every vacation is going to be relevant to your brand. How do you decide which holiday to choose and which one to write off your holiday calendar in 2021?
It depends on two things.
Your goal: What are your campaign plans? Do you want it to spark a conversation with your audience? Do you have some values to show? A discount campaign is planned for major holidays. However, for small holidays, you need to provide an exact reason for using the hashtags.
Your audience: Without a doubt, your target audience is the most important factor in your marketing plan. Looking at trends and holidays that your target audience and prospects are talking about is a big yes.
Step 2: Decide on your holidays and trending hashtags
Once you have a clear idea of your audience and your destination, move on to the main task – choosing the holidays.
Fortunately, we’ve turned the constant search for trending hashtags and everyday holidays into a one-off show. Use our calendar full of small and large holidays with trending hashtags that can help you get triple reach.
Step 3: create fresh and interactive content
Now that you’ve focused on the best hashtags and your marketing goals, it’s time to create content that resonates with the vacation and your audience.
However, if you get out a few 100 words and hit publish, you won’t be doing much. You need Create content that resonates with your followers, allow them to talk and make them feel part of a community.
You need to create interactive content.
It is quite a challenging task to come up with creative ideas for any micro-vacation without a holiday calendar in place. A calendar gives you plenty of time to brainstorm multiple types of content across platforms.
Our trending hashtag calendar gives you unique content ideas for every day of 2021. Having content ideas for every day will optimize your creation and execution part.
Step 4: Prepare in advance for major holidays
Undoubtedly, your holiday calendar contains some dates and holidays that are of the utmost importance and relevance to your business.
So make sure you do Build the anticipation of that important holiday, social issue, or Awareness Day before the last day arrives. It shows your priorities directly and opens up talking points for the audience to better interact with you.
Vacation hashtags are a great opportunity for businesses to get established, create awareness, and engage with end users.
The right hashtag strategy puts you in the spotlight at the right time. It’s up to you to create content that is authentic, relevant, and true to your values.
With the right social media holiday calendar, you will never miss taking advantage of important holidays and discovering new events to foster better connections with your followers.