Do you need content marketing topics for May 2021? How about photography, comics, the clubhouse app, spring, or exactly the products your company sells?
Content marketing is the process of producing, publishing, and promoting content to attract, retain, and retain a customer audience.
The challenge many content marketers face is what to write about. Here are five ideas that should help.
1st National Month of Photography
May is National Photography Month in the United States. It is an opportunity to show the pictures of your company.
From a marketing perspective, try using photography to tell a visual story or to grab your audience’s attention.
Using photos for storytelling doesn’t mean excluding words. For example, last November, Silver Jeans published an article about the Indigenous Education Foundation in Tanzania, an organization that supports Silver Jeans. The entry was simple in form and language, but the photography helped tell the story of the organization.
In addition to Silver Jeans, check out these photography and storytelling articles.
2. Free Comic Day
For 20 years, the comics industry has been offering free May 1st comics to attract attention and raise awareness. However, that changed for 2021.
Due to concerns from Covid, Free Comic Book Day organizers have postponed the event from May 1st to August 14th in 2021. However, you can still use comics in your May content marketing.
In many ways, comics reflect and reform our culture. Many of your business’s customers are likely familiar with comics and cartoon characters, either directly or because of their cultural implications.
Here are some sample comic article headings.
- Clothing retailer. “The 10 best-dressed comic heroes of all time”
- Auto parts dealer. “41 cartoon cars that inspired real vehicles”
- Kitchen supply retailer. “What do superheroes eat? 11 recipes for superman “
3. Conversations in the clubhouse
With a few exceptions, conversations in Clubhouse, the drop-in audio app, are not recorded. The spoken words, like most human conversations, fade from the mind.
The clubhouse’s ephemeral format can continue to be useful for content marketing goals – to attract, retain, and retain customers.
Marketers often think about these goals in the context of a blog, podcast, or video series that can be read, listened to, or viewed repeatedly.
Clubhouse rooms can also achieve these goals, albeit not in the short term, but in the moment.
Clubhouse members can discover your business through a conversation in a room (i.e. attraction). People who are familiar with your brand can exchange ideas with your company about clubhouse (engagement). And that could lead to a close relationship with your company (customer loyalty).
The clubhouse app is not a point of sale per se. Rather, it’s an opportunity to talk about topics that are relevant to your audience.
For example, imagine you sell backpacking and hiking equipment. Maybe you manage REI, Moosejaw, or Backcountry Gear.
You can host a scheduled clubhouse room, for example every Tuesday at 5:00 p.m., to discuss key backpacking skills. You can even invite well-known adventurers like Nirmal “Nims” Purja or Conrad Anker to share stories. Either way, clubhouse members interested in backpacking and hiking would have a chance to learn about your brand.
If you’re looking to give Clubhouse a try in May, this is the approach to consider.
- Get an invitation. At the time of writing, the Clubhouse app was only available by invitation.
- Listen first. Come in the room and listen. Do this at least 30 minutes a day for a few weeks to learn clubhouse etiquette.
- Invite your customers. Start with a few invitations to share. And you should be getting more every week. Invite some of your best customers.
- Start hosting a room. Let the conversation attract, engage, and engage your audience.
4. Spring themed clusters
Topic clusters are an internal linking strategy that readers and search engines can use to identify your website as an authority on a particular topic. Theme clusters attract visitors.
For the content marketing of your company, create a topic cluster on the topic of spring usage for your products in May 2021.
For example, an online store that specializes in heirloom seeds for gardeners might create a column page like “The Procrastinator’s Guide to Growing Heirloom Tomatoes”.
This final column page could contain a lead capture form for a PDF version of the manual and an heirloom seed catalog. The spokes of the topic cluster could contain teaching articles on:
- Save heirloom tomato seeds,
- Dry heirloom tomato seeds,
- Harvesting heirloom tomatoes,
- Preserve heirloom tomatoes.
5. Product comparison guides
Does your buyer need the four-liter, five-liter or six-liter mixer? If they want to fell hardwood trees, does the consumer need a new chain for their chainsaw? What is the difference between normal and ceramic brake pads?
There are many instances when visitors not only have questions about your products, but also how they relate to those products.
A guide could compare different types of the same type of product. For example, SkateboardersHQ describes the differences between longboards, cruisers and normal skateboards.
Your guide can also compare the specifications of different models of the same product.