Getting customers’ attention in today’s busy world is getting harder by the day. But what if customers don’t see you in their inbox instead of following you?
With opt-in email marketing, you get permission to land in the customer’s inbox and share the right message with the right people at the right time.
Relying on social media algorithms can often feel like you’re struggling with the windmills. Instead, your focus should be on building an email marketing list that can be a real gold mine.
Digital-native companies continue to double up on email marketing as it’s one of the most effective marketing assets in their toolbox.
What is Opt-In Email Marketing?
Opt-in email marketing is a permissions-based collection of email addresses of potential customers willing to exchange their information in exchange for a specific incentive.
When you fill out a registration form to receive a discount, lead magnet, or other incentive, your recipients agree to receive emails, newsletters, or other forms of digital communication from you.
Due to strict data protection laws, companies often use double opt-in to expand their email list. A double opt-in means that after completing an opt-in form, each new subscriber will receive an email with a confirmation link to confirm that they would like to be added to the email list.
Source: Campaign Monitor
Why registration forms get high quality contacts
There are numerous ways to grow your email list in today’s digital world. However, using registration forms is one of the most effective. Instead of collecting random email addresses with registration forms, collect high quality registrations.
Opt-in email lists are far more common after anti-spam laws took a tough stance on unsolicited email marketing in the 2000s. Nowadays, a best practice for marketers is to activate subscribers – that is, giving businesses permission to communicate via email.
The question is: why are registration forms so important to get high quality contacts?
Initially, only interested subscribers register.
When someone fills out an email registration form, you know they are interested in your product or service. There is a lot of value in that. This is not random contact with little to no interest in what you are doing. It is a subscriber who came to see you.
Registration forms are known to subscribers.
Subscribers see signup forms as a hassle-free way to interact with a company they care about. Because it’s well known, subscribers don’t see it as intrusive and actually look for sign-up forms to sign up with brands they like and want to hear about.
Benefits of Opt-In Email Marketing
Email marketing remains one of the most effective ways to reach your audience 3.9 billion active email users. Getting the green light to send out email updates can bring significant benefits to your business. Let’s look at a few.
1. Promote new business
Keeping fresh, ready-to-buy customers in the door is the key to growth for any business. As you keep adding to your email list, you are constantly building new relationships. This constant contact is vital as you never know which new customer will become a loyal customer in the future.
2. Build personal relationships
Today’s businesses are constantly trying to reduce noise in order to reach their audiences. Unfortunately, many companies underestimate the possibilities of personalization. Data shows that personalization is increasing Open rates by 26%. In addition, targeted e-mails pay off. In fact, marketers have seen a 760% increase in email sales for segmented campaigns. With email platforms like Campaign Monitor, you can use data about your subscribers to send personalized messages to the right subscriber at the right time.
I like italian strives to provide a first class dining experience. When you subscribe to the mailing list, add personal information such as name, date of birth and even your preferred gourmet restaurant. With this information, Gusto can create a personalized experience for its subscribers.
Source: I like italian
3. Encourage visits to your website
You can promote visits to various websites through email marketing. You can direct subscribers to your home page, specific blog article, or promotional landing page – the possibilities are endless. Anytime you can motivate subscribers to digitally interact with your brand, it’s a solid investment.
The more you add to your list of high quality subscribers, the more visitors you can drive to the websites and pages of your choice.
The Swiss performance running shoe and clothing retailer On revolutionizes the running shoe room with new technologies. They use product recommendation email marketing to remind and encourage audiences to visit their online store.
4. Send inexpensive campaigns
Email marketing is one of the most popular tools used by marketers. No wonder, as it is one of the most cost-effective channels – for every dollar spent, email marketing generates ROI of $ 38. Unlike traditional campaigns, by creating an opt-in email marketing list, companies can reach the right audience at the right time at very little cost. In addition, email marketing campaigns can be prepared in a short time compared to traditional campaigns such as direct or print campaigns, which take much longer to prepare and execute.
5. Create your own communication channel
One of the greatest advantages of having an opt-in email list is the fact that you own this resource and it can serve as a major pillar of future success. Regardless of how many followers you have on social media, the algorithm ultimately determines how many people will see your content. When you create an email list, you take control of your communication channels. The most successful companies will tell you that their email list is one of their most important assets. The sooner you build your opt-in email list, the better results you can expect later.
6. Gather feedback from your audience
The only way to improve your performance is by asking for feedback and listening to your audience. Email can be a great way to get your customers pulse and adjust your strategy based on the responses you get.
Customer satisfaction surveys give you all the answers you need to improve your customer experience. By creating different email lists based on different buyer personalities, companies can tailor the questions they send to specific audiences.
Fashion retailer Rebecca Minkoff sends out email marketing surveys to her subscribers to measure customer satisfaction and rewards participants with a coupon code for 20% off full price items.
Source: Rebecca Minkoff
7. Future-proof for your company
Looking at social media platforms is like looking up at the night sky – there are so many out there. There has been an influx of social media websites over the past decade and yet, email marketing is still one of the most effective ways to reach your potential customers.
Opt-in email marketing allows you to build and grow your list of subscribers, which can be your strongest weapon in the future. Fierce competition is brewing in the digital space, so a solid email list can be the be-all and end-all for you.
Add Campaign Monitor to your list
Expanding your email list has never been easier. With Campaign Monitor you can create a registration form for your website or let us host the form. From there, you decide exactly which fields to capture (e.g. name, email, location, gender, etc) and they blend in seamlessly with your brand’s style. All email addresses entered in the registration form will be automatically added to your selected email list in Campaign Monitor.
Best of all, you can create a sign-up form with no programming experience.
Intrusive and invasive marketing turns consumers off. Instead of relying on aggressive tactics that can easily backfire, focus on permission-based marketing.
With opt-in email marketing, you can reach people who want to hear from you. Building a channel that allows you to communicate with a wider audience through targeted email marketing campaigns that generate additional ROI is key to growing your business.
Ready to Start Building Your Email Marketing List Today? Don’t worry, we have your back! Learn how to create one seamless experience with custom email subscription forms.