Digital engagement emphasizes the involvement of your potential customers through various marketing channels. Such as website users, social media audiences, email subscribers and so on.
To improve digital interaction, you can send push notifications to users, send emails, and create content that will add value to users.
The most important tool to engage your audience today is by sending push notifications. It has engagement rates 10 to 15 times higher than other channels like email and SMS. Follow this guide on best practices for sending push notifications.
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