As the winter chill clears and the vaccine continues to expand, more people will go outside. We’re entering the season of farmers markets, al fresco dining, sightseeing, and vacation planning.
For companies, spring is a breath of fresh air and time to reassess goals and strategies. Brands that have already focused on making the most of this cheap time will be miles ahead of the rest.
Given that people are currently engaging in different ways and planning how to spend their money, this is the best time for businesses to get their attention. This means that you need to make sure that you improve your marketing strategies, outline your sales plan, and plan your email marketing so that you can take advantage of the trading opportunities that come with the changing season.
Instead of relying on old tactics to get attention, it’s time to incorporate new ideas into your email marketing strategy. And what better way to do that than looking at some great examples?
We’ve rounded up some great spring email templates and ideas to use for inspiration. Let’s take a look!
1. Awaken the senses
Spring is the time for the new season, which is filled with fresh smells, blooming flowers, and bright colors. After a year that felt more like a never-ending day of playing repetitively, we all need something new to mess things up with. Use the fresh feelings of spring to inspire your email campaigns and appeal to your readers
In this particular email template, which, as you can see, is about groceries and recipes, the emphasis is on “fresh, bright flavors” to wake up the taste buds after a long, dormant winter. The layout allows the sender to present different recipes and places great emphasis on the images, adding color and variation to the email.
Although this template focuses on food, the same idea can be implemented across industries. For retail, the content could include garments that are bold and bright colors, eye-catching, and visual appeal. For the hospitality and entertainment industries, the email could highlight various accommodations that play with the senses, such as massage packages, delicious cocktails or an outdoor concert.
2. Perform a spring cleaning
Everyone loves a good sale. Offering discounts is perhaps one of the oldest marketing and sales tactics out there. Add a little spice, however, and you have an old tactic with a new approach that will delight your subscribers.
When the seasons change, it usually means something new is at stake – a new product to be pushed or a new line to be released. But what happens to all that old stock? Instead of wrapping it up and depreciating in value, you can keep making it revenue by selling it at a discount.
Do a spring cleaning of your inventory and your seasonal products and let your customers benefit from the advantages. When you combine this strategy with an effective email template, you get a spring cleaning email campaign that can help you increase conversions.
Here is an example from the Prism Boutique that sent an email with important discounts on behalf of spring cleaning. Such huge savings are a great way to get rid of old inventory while making a profit at the same time.
3. Harness the power of change
The winter months can seem tedious and monotonous. When the weather changes from cold and bleak to light and airy, it becomes natural for people to get outside more, move their bodies and become more social. Parks and outdoor hotspots are filling up with more people ready to enjoy the warmer weather and the company of friends. If you’re looking to spice up your emails, this shift can add extra pep to your email marketing.
By using the change of season to encourage your prospects to take action on your product or service, you can add excitement to your spring campaigns. The arrival of spring could mean it is time to change your health routine, wardrobe, exercise routine, or the appearance of your home. Check out this idea of change that is used below to encourage email recipients to change their Spring skincare routine.
4. Use events
With the introduction of the vaccine and the onset of spring, more and more people are planning trips and vacations. They use this time to get the much-needed rest and relaxation and to end their spring break.
Fossil takes advantage of this time of year to make sure its customers are aware of the latest products and necessities they will need for their next trip. By presenting these different items with their products in the front and center, the recipients are looking forward to both the upcoming holiday and being able to display some new goods while they are away. It’s a great way to promote a product by creating a sense of need and urgency.
There are many beautiful ways you can make the most of this spring. Seasonal email campaigns are always a powerful way to connect with your audience. This year especially, everyone is looking for a refreshing change that will give you the freshest opportunity to grow sales.