If you’re just starting a business, Instagram may be the first platform you think of to build your brand – it’s unbeatable in terms of growth and brand discovery.
But as your brand grows, you will find that it shouldn’t be all about likes, followers, and views. You need to find a way to speak directly to your customers. You need to in their inbox.
Why? Because on social media, you rely on algorithms and timing to get your message across. But with Email Marketingyour message will be delivered by hand. For optimal success, your marketing strategy must include both.
But how do Instagram and email marketing work together? The answer may not be that clear, so we’ve listed four of the best ways to bring your Instagram and email marketing together. Let’s dive in.
1. Show off your feed
Creating an in-brand Instagram feed takes a lot of effort. So why not apply on other channels like yours? Email list? People who are registered in your email marketing are already engaged. It’s customers and prospects who may not be following you on Instagram yet, but you know they want to see more content from you (because otherwise why would they?) Sign up for your email marketing?)
Most companies have a standard social media follow button in the footer of every newsletter. However, this may not be enough to get the attention. Instead, add a snapshot of your Instagram feed to yours Welcome emails. Welcome emails have one average open rate of 50% – 86% more than a standard newsletter. Take advantage of this and use it as a chance to promote your Instagram profile for additional awareness.
As part of their welcome email, Dims (@dimshome) includes a sneak peek of their Instagram feed with a simple “Follow @dimshome on Instagram” as a call to action. Embedding your grid is an easy and hassle-free way to let your email subscribers know what they’re missing out on. Plus, including your Instagram feed in your email is an effortless way to add life and color to text that might otherwise be just a block of text.
You can create a feed that is worth sharing Photo editing apps With it you can filter and customize Create content That is on the mark in seconds. To use Email tracking software to find out if your CTAs are working.
2. Turn subscribers into brand influencers
Current data shows that 51% of millennials and 34% of baby boomers Recommendations of trust from strangers. As you can see, Influence Marketing is an extremely effective marketing tactic. However, this can be costly, especially if it doesn’t go as planned.
Instead of hiring influencers, Segment your audience through their purchase history to address your regular customers. Send them a personal email and thank them for their loyalty and Invite them to become one of your micro-influencers or brand ambassadors on Instagram.
Take inspiration from Swedish watch brand Daniel Wellington (@danielwellington) who have grown a small multi-million dollar business investment from Partnership with micro-influencers. The brand identified key individuals whose social feeds focused on fashion, lifestyle and photography. Selected micro-influencers were given a free watch in exchange for a photo in their feed accompanied by a tag and a hashtag #danielwellington. Each influencer has their own discount code to encourage their followers to buy.
Developing your customer base is a great way to take the micro-influencer approach but make it your own. Your customers have already had positive experiences with your brand, which makes their posts more authentic than hiring any influencer. Invite them to post about your products on Instagram and reach a whole new community of potential customers. Each tag also contains user-generated content that you can republish to your feed.
When you invite a subscriber, don’t forget to be your influencer make it personal. Use a customized Subject and email text speaking to them directly. This makes the invitation look more exclusive than a bulk email forwarded to everyone.
3. Encourage newsletter subscriptions
What can your followers do with it? Subscribe to your newsletter? If you’re doing email marketing right, it means they unlock exclusive content or be the first to know about upcoming sales. All you have to do is tell your followers what incentives to expect after subscribing. You can do this by sharing previews on your Instagram Stories or by posting a simple graphic on your grid.
The Girl’s Night in (@girlsnightinclub) community is promoting their newsletter on their linktr.ee and their Instagram bio-talks about how to send out a weekly newsletter about self-care, including articles, books, recipes and products. Another option could be to include a link in your bio for your email newsletter subscription.
Another creative idea that can lead to more newsletter signups is to create a contest and subscribe to your newsletter as one of the criteria for entry. Contests and freebies, such as free products, webinars, or even free Online information coursesprovide the opportunity to get more signups and let your marketing channels work together.
Bonus tip: Use a Workflow app So that you can effectively plan your campaign tasks and results and make sure you don’t miss a single email or post.
4. Use Instagram as a teaser
Use Instagram as a platform for nutritious content and use your email for the full meal. On Instagram, it’s important to tell your story through images that grab your audience’s attention in as few words as possible. In your newsletter, you can let go and tell longer stories.
The Girl’s Night on Instagram feed is full of fun pictures, quotes, and short captions – just a taste of what to expect when you subscribe to the newsletter. The community is known for their unfortunately long emails that their 200,000 subscribers love.
Let your Instagram followers know they can enjoy more of your content through email. Make them feel like subscribing to your newsletter is like being part of an exclusive community. Reusing content on Instagram for email and vice versa is certainly helpful. However, it is important to have content that is made exclusively for each platform. That way, your customers are more inclined to follow you on all channels to make sure they don’t miss a thing.
There’s no denying that Instagram and email are two completely different platforms. After all, email is now over 50 years old, while Instagram has only been around for a decade. However, the age difference doesn’t mean they can’t work together. For the best results, they should work together.
When email and Instagram work together, this is what you can do Build a personal customer base That’s more engaged and you will see faster returns. Use these tips to design your next campaign!
Denise Langenegger is part of the team at Instasize, a content creation toolkit for anyone editing photos and online content on mobile devices.