Fb Launches New Gaming Fan Teams as A part of its Broader Push into the Gaming House
Facebook CEO Mark Zuckerberg announced a new type of group designed specifically for game developers as Facebook continues to rely on games to maximize its presence in the fast-growing space.
Facebook’s new gaming fan groups are launched today with selected gaming creators and are intended to enable better connections within the gaming communities.
As you can see in this screenshot, Facebook’s new fan groups include new elements like #Keywords by topic to optimize navigation to relevant discussions within the community.
That will help players connect with the content that best suits their specific interests, while Facebook also wants to help players connect through a new platform for current games within those groups Post type ‘Search for player’.
This, in turn, will better facilitate community engagement and growth by building stronger bonds with the people you are already in gaming groups with.
Facebook will also recommend relevant gaming groups to viewers at the end of some gaming streams, while also encouraging users to join fan groups after engaging with a creator’s page. This could be a great way to grow these communities and improve the connection between interested users.
As mentioned earlier, Facebook CEO Mark Zuckerberg made the announcement during a test of Facebook’s new Audioroom feature, which included a number of Facebook gaming streamers in audio chat, each sharing their experiences building communities on the Shared platform.
Interest in Facebook Gaming has increased steadily, especially in the last year, with StreamLabs reporting that Facebook Gaming watched a billion hours in 2020, a record for the platform. There is still a long way to go to catch up with the leaders on YouTube and Twitch, but Facebook is gaining ground in this space, which could position it well to take advantage of the next phase of gaming content, which will be an immersive gaming experience in the VR area.
In fact, Facebook is already a leader in VR content, with its Oculus headsets now the leading VR entity, and as sales of its VR devices continue to grow, building communities like this one connected to Facebook’s massive network graph could be the The key to expanding horizons in space and establishing solid communities that are aligned with the platform.
So today’s announcement is just the beginning. It may not seem like much to include gaming groups in the broader Facebook ecosphere, but the idea will ultimately be for these groups to enable wider connectivity and growth in Facebook’s VR tools that tie the two platforms together and size and technology combine to maximize maximizing its gaming footprint.
In addition, Zuckerberg noted that any badges earned during a Creator’s live stream will now also be broadcast to the fan group, offering community members additional recognition for their involvement in live broadcasts.
There are a number of small but relevant additions that could be of great importance in the longer term. And if you don’t watch out for the growth of gaming, you are really missing out on a massive element of emerging culture given its impact on virtually every part of the broader online sphere.
The live testing of Facebook’s audio rooms got all the attention in this announcement, but the gaming tools are equally relevant to Facebook’s growth plans.