What’s this? A comment on a Facebook story?
As you can see in this example posted by @ohitsmerenz (and shared by Matt Navarra) seems to be testing a new option on Facebook that shows Stories responses in the story frame itself and offers a whole new way to interact with Stories content.
At the bottom of the first screenshot, you can see that the new format breaks your response options into two parts, either with a public ‘Comment’ to leave a comment that will appear in the frame, or a ‘Message’ prompt for private reply. In the current Stories layout, there is only a single “Send Message” field that takes up the entire space next to the reactions. In the second screenshot you can also see the note “Comments on this story are visible to the public”.
This can have a number of potential effects. For one, public comments, if rolled out, could take up an extra portion of the screen, which could play a role in your framing to ensure that you don’t put important text or visual behind the response that is displayed.
At the same time, it could also open up new ways of interacting with stories. By showing you how others reacted right on-screen, it could trigger even more reactions and encourage others to share their own thoughts and responses in lockstep.
That could make it a new engagement option that could help solidify the community connection. It depends, to some extent, on how accurately the comments are displayed – e.g. Such as how many comments, if more than one, are shown on the screen, etc. But it could be a new consideration for your Stories process. If, in turn, it comes to a wider publication.
At this time, the functionality is not generally available, so it appears to be a limited test. We have asked Facebook for further comments on the option and the scope of the test pool and will update this post with your response when we hear this.
But it could be a new consideration, especially if the same functionality is rolled out to Instagram Stories as well.
We will keep you informed of any progress.