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Overall, Sendinblue is an email marketing software that provides all the necessary features to help you run successful email campaigns. From easy-to-use email builder to marketing automation and API integrations, Sendinblue has it all. Plus, Sendinblue lets you leverage its free plan to test out the platform and dip your toes into email marketing. However, there are only limited functionalities included in the Sendinblue free plan.In addition, Sendinblue can be relatively more expensive than its alternatives, with a paid plan starting at $25 per month.

Pros

  • Price is approachable to any business, also offers a free plan which lets you send 300 emails per day
  • SMS, chat, and social media add new engagement alternatives
  • Designed to be simple to use and manage
  • It provides an easy-to-use CRM with all the necessary features

Cons

  • Landing page integration is not the easiest
  • 300 emails per day might not be enough for a free plan

What is Sendinblue?

Sendinblue is one of the most intuitive email marketing software for growing small and middle-sized businesses. The company was founded in 2007 by Kapil Sharma and Armand Thiberge. 

To keep it short, Sendinblue gives the power to businesses to build or grow relationships with transactional email campaigns, marketing automation, SMS marketing, Facebook ads, and retargeting ads.

How Does Sendinblue Work?

Sendinblue enables you to build custom scenarios and communicate with your leads and customers more productively. 

You can simply upload your existing email list to Sendinblue to get started with your first email campaign. Alternatively, you can integrate the Sendinblue sign-up form on your website to let your website visitors opt-in to your list.

But email marketing isn’t the only feature Sendinblue offers. As a Sendinblue customer, you’ll also be able to use the following tools and features:

  • SMS marketing
  • Marketing automation
  • Facebook ads
  • Various conversion tools
  • Analytics and reporting
  • And more

Sendinblue Features

Communication Tools

Email marketing

Email marketing is the main feature Sendinblue provides. You can create emails from pre-built templates or use a drag-and-drop editor to create your email newsletters. 

Sendinblue enables you to schedule your emails and send them at your desired time.

SMS marketing

SMS marketing completes email features by suggesting the possibility to involve your audience timely. 

You can create promotional messages with the CRM, preserve your contacts list, and send SMS messages appropriately.

Chat 

Live chat is another effective tool Sendinblue offers. Many add-ons or cloud services offer live chat, but SendinBlue suggests it as a division of its general marketing suite. 

You can create a chatbox, integrate it into your website, and manage your chat from the SendinBlue dashboard.

Chat is a fantastic marketing tool because it provides the customer with immediate responses. They don’t need to wait for an email reply because you can answer their questions instantly. 

Personalization Tools

CRM

Sendinblue’s cloud-based CRM is straightforward to use, enabling you to import your contacts and manage them easily. 

With Sendinblue CRM, you can create various lists for email, SMS, and social media customers and treat each segment uniquely.

Marketing automation

Sendinblue offers a marketing automation tool that automatically sends emails on your behalf to remove the hassle from your everyday life.

But to start using the automation, you need to define the conditions and select the email template you’d like to send. 

For example, you can set a condition to send an automated email to a new subscriber welcoming to your email list. Or you can send your customers a “thank you email” right after they place an order to thank them for purchasing your product.

Pro tip: Sending a promo code to your contacts on their birthday is a nice gesture that can boost your sales.

Transaction email

Transactional emails are sent as part of interactivity. For instance, it might be a password reset request on a website, sign-up confirmation, or order confirmation. 

Segmentation 

Good segmentation is essential for success in email marketing because your audience consists of multiple unique groups. The message that will work for one segment won’t be relevant to another segment of your audience.

Sendinblue enables you to segment your audience into various groups. 

For example, you can segment your audience into:

  • Customers
  • Cart abandonments
  • Website visitors
  • Engaged users
  • Cold prospects
  • Warm leads
  • And so on

Segmentation allows you to target various groups with email content relevant to their needs.

Conversion Tools

Landing pages

Landing pages are effective marketing tools for any business that’s operating online. 

The purpose of a landing page is to:

  • Generate leads
  • Convert leads into customers
  • Boost sales

Sendinblue lets you choose a professional landing page template that converts and modify it to your liking with its drag-and-drop page builder.

Signup forms

Data capture is crucial in any form of marketing, and Sendinblue makes it easy for you. 

You can build signup forms from the platform and insert them on your website. It uses an easy design tool that you can use to mix formations into your design and receive data through the CRM.

Facebook ads

For some businesses, Facebook ads are more helpful than Google ads or other means of marketing and advertising. 

SendinBlue has combined a Facebook ad feature that uses similar tools to build ads and track everything that exists. You can select your contacts with important messages or use Facebook ads to reach new target audiences. 

Analytics & Reports

Open & click-through reports

Sendinblue tracks the performance of your email campaign and shows you how many people have opened or clicked through your links.

This information helps you create more intriguing subject lines and craft more persuasive newsletters, so your contacts take your desired action.

Email heat map

The heat map shows the hot and cold parts of your email – hot areas had great activity while cold had not. 

The way email heat map works is it tracks the user activity based on where your email readers paused scrolling or highlighted the text.

The heat map helps you realize what your contacts like and focus on reading your emails. Having this information, you can decide how to design a better email newsletter.

A/B testing

An A/B test is a way to test how 2 different variations of an email campaign (A or B) perform with a portion of your recipient list. This type of testing enables you to present the winning and maximize the success of your email marketing campaign.

When creating an A/B test, you can choose:

  • One element to test, such as the subject line or email content
  • The sample size of recipients for the test
  • Condition for selecting the winner: best open rate or best click rate
  • Duration for when the test can start

Each recipient will receive only one variation, version A or version B. After completing the test, Sendinblue will select the winning variation based on the open or click rate – whichever you choose. 

Once the test has been completed and you’ve identified the winning version of your email newsletter, you can choose to send it to the rest of your subscribers.

Integration Tools

Sendinblue also provides API access and plugins that enable you to connect your website and build your email list.

Sendinblue Pricing

There are 3 pricing tiers Sendinblue provides for different needs you may have – free, lite, premium, and enterprise.

Pricing Plans What’s Included Monthly Fee
FREE – Unlimited contacts- Up to 300 emails per day $0
LITE – No daily sending limit- Email support- Advanced statistics $25
PREMIUM – Marketing Automation- Facebook ads- Landing pages- Multi-user access- Telephone Support $65
ENTERPRISE – The custom volume of emails- Priority sending- 20+ landing pages- Access for 10+ users- Customer success manager- Priority support Get a custom quote

Sendinblue Reviews: Is Sendinblue Legit & Safe to Use?

Sendinblue is an effective email software for small to medium businesses that’s legit, safe, and easy to get started.

In addition, Sendinblue reviews on Trustpilot and G2 score a 4.6 out of a 5-star rating. Some negative reviews on these review platforms state that they had issues with migrating their lists to Sendinblue. Some people got their campaigns or even accounts suspended without them understanding the reason.

However, there are over 3,000 users sharing their positive experiences with Sendinblue both on Trustpilot and G2.

Sendinblue Customer Support

Sendinblue has a reliable and helpful customer support team.

But before you reach out to Sendinblue customer support directly, visit the Sendinblue Help Center. Here you’ll discover answers to almost any questions you might have.

If you couldn’t find an answer you were looking for, you can contact the Sendinblue support team via:

  • Phone: +1 844-744-2639
  • Or fill out the contact form and wait for the Sendinblue customer support representative to get back to you with the solution.

Sendinblue provides customer support in 6 languages: 

  • English
  • Spanish 
  • Italian
  • French
  • Portuguese
  • German

Sendinblue Pros & Cons

Pros

  • Price is affordable to any business, also offers a free plan which lets you send 300 emails per day
  • SMS, chat, and social media add new engagement alternatives
  • Designed to be simple to use and manage
  • It provides an easy-to-use CRM with all the necessary features

Cons

  • Landing page integration is not the easiest
  • 300 emails per day might not be enough for a free plan

Sendinblue Alternatives

Email Marketing Solution Free Plan Available For
Sendinblue Unlimited Subscribers + 300 Emails per day
Aweber 0 – 500 Subscribers + Unlimited Emails
Mailjet Unlimited Subscribers + 200 Emails per day
ConvertKit 1000 Subscribers + Unlimited Emails

Sendinblue vs. AWeber

AWeber is one of the leading email marketing software that provides all the necessary features to run your email campaigns – just like Sendinblue. 

When it comes to pricing, AWeber’s fee depends on how many email subscribers you have on your list and start at $19.99 per month. On the other hand, Sendinblue pricing depends on how many emails you’ll be sending. Both software offers “free forever” plans for you to get started.

AWeber Summary

  • An entirely free plan is available
  • Easy-to-use software
  • It offers a massive library of more than 700 pre-built email templates
  • Tag and segment your subscribers to personalize your emails

Sendinblue vs. Mailjet 

Like Sendinblue, Mailjet also has all the necessary features to build a successful email campaign – templates, email builder, automation, and reporting tools. 

Comparing the prices of the 2 software, Sendinblue can be pricier than Mailjet. While the lowest paid plan Sendinblue offers is $25 per month, Mailjet’s pricing starts at $9.65 per month.

However, both software lets you use the free plan and send up to 300 emails per day with Sendinblue and 200 with Mailjet.

Mailjet Summary

  • Low prices: free option is available, paid plans start at $9.65 per month
  • It only needs a few minutes to set up with no technical skills
  • The advanced email editing feature
  • Highly optimized transactional emails

Sendinblue vs. Convertkit

ConvertKit is another excellent alternative to Sendinblue when it comes to email marketing. However, ConvertKit pricing depends on the number of subscribers on your list. This comes as a disadvantage, especially if you’re a blogger with a fast-growing list, as your email bill can grow over time.

On the other hand, Sendinblue pricing is dependent on the number of emails sent. You can maintain a limitless number of subscribers and get billed only based on the number of emails you send. ConvertKit can quickly become more expensive than Sendinblue.

Sendinblue Review Verdict: Is Sendinblue Worth it?

Overall, Sendinblue is an email marketing software that provides all the necessary features to help you run successful email campaigns. From easy-to-use email builder to marketing automation and API integrations, Sendinblue has it all. 

Plus, Sendinblue lets you leverage its free plan to test out the platform and dip your toes into email marketing. However, there are only limited functionalities included in the Sendinblue free plan.

In addition, Sendinblue can be relatively more expensive than its alternatives, with a paid plan starting at $25 per month.

Sendinblue FAQ

What is Sendinblue Best for?

Sendinblue is best for building trigger-based and transactional emails. Its automation workflow designer enables you to create campaigns triggered by opens, clicks, and webpage visits.

Is Sendinblue a CRM?

Sendinblue isn’t a CRM – it’s an email marketing solution. However, CRM is an additional feature Sendinblue offers.

Does Sendinblue Integrate with HubSpot?

Yes, Sendinblue integrates with HubSpot, enabling manual data entry by syncing contacts between HubSpot and Sendinblue. You can manage and sync your data from one app to another or back-and-forth between these apps.

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