Eight Ideas for Discovering and Hiring the Proper search engine optimization Supplier
The author’s views are entirely his own (with the exception of the unlikely event of hypnosis) and may not always reflect Moz’s views.
It doesn’t take a professional to do SEO.
But someone’s attitude can certainly help.
For business owners ready to step up their SEO efforts, it may be time to go beyond the DIY approach and get an SEO provider who can do the job.
But the question is, how do you find and hire the right SEO company that can produce real, tangible results for your business?
Here are our top tips for making smart SEO settings – from weighing the pros and cons of outsourcing to knowing what questions to ask during the hiring process.
Benefits of Hiring an SEO Company
There are tons of resources online to help you implement SEO yourself, but there are also many benefits to either outsourcing your SEO marketing or hiring an SEO expert in-house. SEO isn’t always the easiest to figure out, so working with a professional can be the solution to avoid headaches, wasted time, and marketing dollars.
If you are wondering whether it is worth hiring an SEO company, it’s time to start thinking about the benefits.
An SEO provider can help:
Take the guesswork out of search engine optimization to start implementing an effective strategy from the very beginning.
Save money by running data-driven, targeted campaigns that help you get the most out of your marketing budget.
Expand the reach of your business online by expanding your marketing across a variety of channels.
Prevent costly SEO mistakes and potentially Google penalties.
Explain your website analytics, what they mean and why they matter to your business.
Tips for Hiring SEO
When choosing an SEO company or consultant, careful thought is given as your main goal is to find a provider that best suits your company’s needs and goals.
That’s why we’ve rounded up some of the best tips for an effective SEO setting so that you can weigh your options and make the right choice for you.
1. Ask your network
One of the best sources of SEO provider recommendations is your existing network, especially the business owners in your industry. If you ask your network, you already have people who can vouch for the vendor’s services, give an honest review, and point you in the right direction.
2. Ask for an honest estimate
When contacting an SEO agency or consultant, be sure to get an honest estimate of how much their services will cost your website and how long those services are expected to last. Any provider who is cryptic about what they offer or how much it costs is one that you should be careful about.
A decent SEO agency knows how much work it will take to optimize your website, roughly how long it will take, and how much it will cost. There may be optional add-ons that should be discussed later. However, getting the quote upfront should give you a clear idea of what to expect when working with them.
3. Know what is in it
Many providers offer an all-in-one SEO package, but it’s important to be critical of anyone who takes a unified approach. You are looking for a provider who takes the time to understand your company and develop a strategy that meets your specific needs and target audience.
It is important to ask what is in their SEO package so that you clearly know what you are paying for. Some of these services can include on-page SEO, local SEO, technical optimization, content creation, or link building.
4. Ask how they measure the results
Every business owner dreams of getting # 1 in the SERP, but SEO is about more than just rankings. A reputable SEO provider knows that the ultimate goal of any SEO strategy is to help the company make money.
Some of these KPIs can include traffic figures, conversion rate, leads, and revenue generated. You should be able to communicate the real value of SEO and explain why these metrics are most important in measuring the success of your SEO efforts.
5. Schedule a call
Before signing on the dotted line, it may be helpful to have a face-to-face (or face-to-face) interview with your prospect. This gives you the opportunity to discuss your needs in more detail, ask questions, and get a better sense of whether this provider is right for you.
Before signing up with a new SEO provider, do some research first to learn more about their services, approach, and the results they have achieved for their clients. This includes reading out their social media profiles, looking for customer testimonials and reviewing case studies on their website.
Scope out reviews and testimonials
Whether you are recommended by someone on your network or stumble upon a vendor yourself, it’s always a good idea to read the vendor’s testimonials to see how they work and if their past clients enjoy working with them. Also, look for evidence that they got results for their customers in the form of traffic, leads, or sales.
Check out their social networks
A lot of SEO companies are active on social media, and browsing their content is a great way to get an idea of how they approach SEO and how they work with their clients. Beyond reviews, watch out for blog articles and posts shared on their social media pages to determine if it’s a brand you want to work with.
Look for case studies and portfolio examples
While browsing Facebook, Google, and Yelp for reviews, be sure to check the provider’s website to see if they post SEO case studies or examples of their previous work. Testimonials might tell you how much fun customers have had working with them, but case studies are a stronger indicator of whether their services are actually moving the needle.
During your company research, ask yourself: Do they convey a deep understanding of analytics and how to interpret them? How do you measure success? Are they fixated on rankings or more recognizable metrics?
These are all important questions to ask yourself while reading their case studies and the website content. Their responses can build or destroy your confidence in their services and help you determine if they are the right provider for your business.
7. Communicate your company’s SEO goals
“Rank at the top of Google” seems like a classy goal, but it’s likely that you have other, perhaps more tangible, goals in mind. Make sure you share this with your prospect so they know what you’re trying to achieve and that you are both on the same page.
The right provider should be able to help you formulate your SEO goals and establish new ones. You should know what is realistic for your business and be able to set your expectations from the start.
8. Compare your options
You don’t have to pick the first SEO provider that comes your way. Compare your options, browse around, get a second opinion, or otherwise consider different vendors so you can choose the right solution for your business. Ultimately, it should come down to who best understands your company and proves that they have what it takes to bring positive results from your SEO campaigns to your company.
Hire the right SEO for the job
Finding the right SEO agency for your business requires researching your options, asking the right questions, and looking for evidence of results. Any agency worth their weight will take the time to understand your business and develop a strategy designed to deliver the best SEO results for your business. This guide gave you a few ways to identify a good SEO agency and choose the perfect solution for your needs.