The mention algorithms are changing, and every marketer goes purple and chills down their spine. And especially when it comes to a change in the Facebook algorithm, the world comes to a standstill.
According to the latest statistics from 2021, Facebook has 2.74 billion monthly active userswith an average of 1.82 billion registrations per day. Countless companies are investing in Facebook with great hopes of going viral.
But everything breaks up when the algorithms change and the existing Facebook marketing strategy is no longer relevant. How do you fight this?
Today we’re going to decipher it all – the new Facebook algorithms, best practices with some quick, practical tips to help you get the right engagement. You can also download our Facebook Marketing eBook for free to build Facebook strategies from scratch.
So let’s dive right in.
What is the Facebook algorithm and how important is it to your business?
Facebook algorithms are AI and machine learning codes that help Facebook update the news feed of each profile – which posts are displayed in which order and to whom.
You decide this based on user behavior and demographics. They ensure that the content displayed has a higher chance of interest the users, who can then spend more time on the platform.
And why is that important?
Because it indicates that they are of high quality. Facebook wants your posts to be viewed for longer or to be showered with reactions and comments. They instantly prioritize such posts so that they appear more frequently in Facebook users’ feeds and go viral.
Check out this post from Jaxxon, a male luxury brand that knows how to use the new Facebook algorithm to their advantage. Your Sponsored Post is a video showing your product. It worked well and got a great response from 2.1k reactions and Over 500 comments and as a result got an additional engagement push.
How does the Facebook algorithm work: then versus today?
Facebook took various surveys and wanted to know more about its users’ close friends, brands, popular sites, their most interacted groups, and much more.
A new Facebook newsfeed algorithm followed, which keeps the poorly engaging content in your feed lower and the interesting ones appear straight away.
Facebook started to consider the following things:
- What types of posts do you usually like: video, carousel, images, links, etc.
- Who do you interact with most often?
- Post popularity
Mark Zuckerburg also shares the same adage that the Facebook newsfeed algorithm shows more posts from family and friends than pushes the sponsored ad posts down the throat.
Now this means tough competition for the limited business space. The one with the highest score dominates this room. The ratings are assigned to the posts according to active-passive signals and personalization factor checks.
Facebook decided to keep its algorithm transparent by using these scores and signals. It was done to improve the overall experience of Facebook users and to participate in meaningful interactions.
Here is an example of a recent one aim Post that received a high score. They posted a New Years video thanking their team for their tireless work. The contribution received a fantastic response. 11k reactions With 1.2k + comments and 2.4k + shares.
This is how the score is determined:
- inventory: A list of interesting posts ready to be viewed is created and called an inventory.
- Signals: Signals from this inventory list convey to Facebook the type of post, how it’s done. Active signals such as reactions, comments, approvals and passive signals such as observation duration, type, published times, etc. also play a role in the ranking of posts.
- forecast: Facebook generates a quick prediction of how the Facebook user might react to the inventory contributions based on previous instances.
- Result: These posts are assigned a score if the signals match the Facebook user’s preferences. This is how posts appear in the feed.
Every day these algorithms get better. Once you get into the groove and tune into the process, it can be quite rewarding.
8 Facebook Best Practices That You Must Follow
Despite the changes, some brands always stand out. They felt the sting of the decreasing range, but they recover quickly, making up for the surge in speed.
What’s the secret behind it? Let’s take a look at some insider best practices that you can follow right away.
1. Strike talks
Gone are the days when you just pressed the post and breathed a sigh of relief. Your audience is asking more of you now. You want to feel connected.
Facebook groups are an excellent way to start conversations. You can have multiple groups available to have more in-depth and streamlined conversations.
“In recent years, Facebook has prioritized more and more posts in groups. So you can be pretty sure that Facebook posts will show up in group members’ news feeds and notifications when you post to a group. That said, if you’re trying to get feedback on an idea, get quotes on an item you’re working on, share a job posting, etc., Facebook Groups are a great place to just get in front of a lot of people. ”
-Sujan Patel, mailshake
Let them participate in your posts not only through reactions but also through meaningful conversations. Use surveys, ask them their point of view, pain points, and more to get their attention.
Hubspot nails it every time. They keep their posts short, crisp, and chatty. You used that Post “Fill in the blanks” and Polls to get the answers from their followers. You can use something like this for your followers as well.
2. Control emotions
Despite your best efforts, these cute cat memes are coming to the fore. And you already know why! Because that directs some deep emotions. You need to apply the same in your posts.
Your audience will be interested from afar if you sound like another sale-like bot. Connect with your audience so they can relate to your brand and build a lasting relationship. Appreciate them and they will settle in right away.
Here is how Kitkat makes his followers grin, ask a relatable question Reminds them to have a sweet bite to kill boredom. You can use such content to control your audience’s emotions.
3. Best time to post
Most B2B companies notice good engagement on weekdays, while B2C brands see engagement leaps on weekends.
It is also a tested fact that the first hour of release is the peak of engagement. Find out when your audience is on board using Facebook Analytics and Insights for the best time to post on facebook.
You can use Post-scheduling tools like SocialPilot, never to miss the post at such crucial times.
4. Consistent booking
It’s a fast-paced world, and things have gone out of style for days. As a marketer, you need to be in the know to showcase the latest trends. This implies a consistent release without compromising on quality.
But by consistent, I don’t mean spam. Hubspot participated in a survey that found Facebook Pages with fewer than 10,000 followers saw a 50% decrease in engagement when published multiple times in a single day.
Here, too, SocialPilot can help you. Curate the latest trends and never run out of ideas. You can also schedule them as you like without missing out.
5. Tap on some influencer magic
According to BigCommerce, 89% of marketers say the ROI from influencer marketing is better than most channels.
So if you want to get famous overnight, influencer marketing on Facebook can be a viable option.
Football king, Cristiano Ronaldois the biggest of all Facebook influencers. With engagement items dripping, his paid promotions are an instant hit. Here is an example of the collaboration between Ronaldo and Free fire, a mobile game company. The post has collected 286k reactions With 10k comments and 4.1 thousand shares.
6. Big no to baits, but yes to CTAs
Over the years the audience has become more intellectual. They would not take any action that would benefit them in any way.
Instead of bait, be friends with CTAs. You are asking your audience to take meaningful action that will be a win-win for both of you.
look at that Taco Bell Post asking its followers to buy theirs E-gift cards to receive a bonus. CTAs like these are promising ways to turn your advertising campaigns into a success.
7. Track and improvise
Facebook is rich in Tracking tools like Pixel Marketing Tool and Facebook Ad Manager. In fact, it is one of the few platforms whose tracking is readily available within the platform.
Improvise your campaigns with close observation of the metrics. You may need to set KPIs properly or do new studies. These basics will help you achieve your goals faster.
“The new algorithm highlights two central timing factors. Posting outside of business hours when the interaction is inherently low will likely decrease your reach, while posting during peak hours will increase the reach of your content, making this an indirect factor in the algorithm. Another consequence of the Facebook algorithm is that the time spent interacting with your content reflects the prioritization. “
-Dennis Taylor, real business rescue
8. Experimentation pays off
More than four billion videos are viewed on Facebook every day, but only a handful of companies use it. If you haven’t started it already, you will lose a lot.
The introduction of each new Facebook algorithm is aimed at getting you to experiment with most of the new features – be it Live, Video, Stories, Events, etc. Experiment not only with the original postings but also with the types of ad.
Let’s be honest We cannot avoid changing the algorithm.
The only difference is that the successful brands adapt faster and use them to their advantage. Follow the best practices above to stay one step ahead of the Facebook algorithm curve.
And if you need a pre-made Facebook marketing strategy to save you time and brainstorming, we have something you will love. It has everything you need in one place, be it Facebook ad optimization or massive group reach.
Download our Facebook Marketing eBook for free now and get ready for some great marketing.
You can do it!