Ecommerce Product Releases: June 2, 2021


Here is a list of product releases and updates for the end of May from companies offering services to online retailers. There are updates on social commerce, product delivery, live shopping, two-day shipping, fraud prevention, and long-term funding.

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E-commerce product releases

PayPal acquires Happy Returns. PayPal purchased Happy Returns for an unknown amount. Happy Returns technology will help extend PayPal’s trading platform beyond discovery and payment to the post-purchase experience. With PayPal’s support, Happy Returns will also focus on improving and growing its footprint to bring more customers seamless, affordable, and environmentally friendly ways to process returns.

Happy return

Instagram launches section for product drops. Instagram adds a new feature to link limited product shipments with online shoppers. Drops help sellers arouse enthusiasm for upcoming products in the days and weeks before they are available. On Instagram, drops now have their own destination in the app at the top of the Shop tab, where consumers can discover, browse and buy the latest and upcoming product launches. Shoppers can also sign in to receive reminders of products they are interested in and to view products and collections of other recently released products.

Google announces integrations with Shopify, WooCommerce, GoDaddy, Square. At its recent I / O event, Google announced new Merchant Center integrations with Shopify, WooCommerce, GoDaddy, and Square that make it easier for companies to reach new customers through direct product listings on Google. Integration with the Google Merchant Center enables sellers to quickly and easily add their item catalog to the Google interfaces, including search, shopping, images, maps and YouTube. Buyers can then click on the offers and buy items directly from the sellers’ online shops. The integration gives sellers an easy way to reach new customers at no additional cost. In the near future, retailers will be able to use videos, rich lifestyle images and interactive story formats to curate how their brands appear on Google – all for free.

Wayflyer raises $ 76 million to provide revenue-based funding for ecommerce merchants. Wayflyer, a revenue-based financing platform, has raised $ 76 million in a Series A financing led by Left Lane Capital. The company aims to help e-commerce merchants “grow” by giving them access to working capital ($ 10,000-20 million). Wayflyer uses analytics and sends cash to merchants to make inventory purchases or investments in their business. These merchants then repay Wayflyer a percentage of their sales until the money is paid back, plus a fee.


Facebook starts live shopping on Fridays. Facebook brings brands together to showcase products, tips, demos and more through Live Shopping Fridays. Shoppers can discover the latest products in real time and ask questions about size, fit, and tips. For brands, live shopping offers the opportunity to build relationships with consumers, provide content, answer questions and streamline the buying process via checkout with Facebook shops.

ShipBob is partnering with Walmart to enable two-day shipping for ecommerce brands. ShipBob, a global cloud-based logistics platform for small and medium-sized businesses, is now listed as a shipping and fulfillment provider for Walmart’s marketplace sellers. ShipBob integrates with the Walmart Marketplace to display “Free 2 Day Delivery” badges to approved sellers. ShipBob also offers fulfillment and shipping outside of the two-day program. ShipBob’s platform gives Walmart marketplace sellers a single view of their inventory, orders, and shipments across all sales channels and locations, in addition to advanced analytics on shipping performance, inventory allocation, and fulfillment costs.

The new “Pay with Flexa” button offers immediate acceptance of Bitcoin and other cryptocurrencies. Flexa, a fraud-proof payment network, has added a number of e-commerce plugins to its cryptocurrency offering. The new offers offer a simple checkout experience via the new “Pay with Flexa” button, which streamlines the acceptance of dozens of cryptocurrencies in the Flexa network. Online transactions made with Flexa are authorized and guaranteed in less than a second – fast and fraud-proof.

Home of Flexa


Pinterest introduces Idea Pins. Pinterest has released Idea Pins, a multipage format that allows users to directly interact with and explore video content. Idea Pins are an evolution of Story Pins that have been renamed to allow developers to share long-lived ideas (rather than short-lived stories) through a range of publishing tools including video recording and editing, voice-over recording, ghost mode transition tools , Detail pages for instructions or ingredients and interactive elements such as personal identification and stickers.

Forter raises $ 300 million to fight ecommerce fraud. Forter, an e-commerce fraud prevention platform, has raised $ 300 million under the direction of Tiger Global Management, with the participation of Third Point Ventures and Adage Capital Management. Forter will use the funding to further expand its global ecosystem, enabling retailers, e-commerce platforms, issuing banks and payment providers to fight fraud and improve the shopping experience throughout the buying process.

Sezzle starts long-term financing with Ally. Sezzle, a service that has to buy now and pay later, has announced the launch of long-term financing options with Ally Lending, Ally Financial’s private credit institution. The launch expands Sezzle’s core product and offers consumers longer credit periods for higher ticket transactions. Ally Lending enables monthly fixed-rate installment loans for up to 60 months and $ 40,000 through a digital application process.

Homepage of Sezzle


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