Even as the use of social platforms continues to grow, email remains a key element of any effective digital marketing strategy, creating a direct connection between you and your target audience and enabling a range of engagement benefits.
If it’s done right.
Access to a user’s inbox is not a given, as misusing that privilege can easily leave you cut off and lost forever to that person. Therefore, your emails need to be planned and as personally relevant as possible. If you get these elements right, email is likely to become the backbone of your marketing process.
To help you with this, the Email Tool Tester team has put together this new breakdown of essential email usage statistics and tips that can help you plan.
To the most important points:
- Personalized emails that contain the customer’s name can have a significant impact on open rates
- Getting the right subject line, the first thing your customers will see, can vastly improve response
- E-mails are more likely to be opened on the desktop, which must be taken into account when composing and formatting
You can find a ton of more stats and insights in the infographic below, while you can check out the full email tool testers report here.