Digital live performance startup Flymachine raises $21m with backing from Coran Capshaw, Invoice Silva and Marty Diamond

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US-based virtual concert startup Flymachine, which claims to offer “the first ever immersive social experience of its kind,” has raised $ 21 million in new funds.

Angel investors joining the round include music industry heavyweights like Red Light Management founder Coran Capshaw, manager and promoter Bill Silva, Wasserman Music Managing Executive Marty Diamond and Wasserman’s Larry Webman.

Bay Area concert promoter Another Planet Entertainment, Ben Lovett of Mumford & Sons, WIRED magazine co-founder John Battelle, and LionTree Partners have also joined as investors.

The financing was led by Greycroft Partners and SignalFire, with additional participation from Primary Venture Partners, Contour Venture Partners, Red Sea Ventures and Silicon Valley Bank.

Flymachine was founded by co-founder and CEO Andrew Dreskin (co-founder of Ticketfly and TicketWeb) and co-founder and chief experience officer Rick Farman of events company Superfly, who co-founded Bonnaroo and Outside Lands.

Grammy-nominated Matthew Davis, who is also the founder of, joins Dreskin and Farman as co-founder and chief technology officer. is [namethemachine].

ATC Management, which represents a roster of over 500 artists including Nick Cave, PJ Harvey, The Lumineers, Cuco, Santigold, and Johnny Marr, is the platform’s fourth founding partner.

With this new investment, Flymachine, which launched publicly in spring 2021, plans to grow its team, expand its network of event partners and develop new features for its digital event platform.

The startup says it is also building a network of venues to host “hybrid IRL virtual events” and already has exclusive agreements with Bowery Ballroom in New York City, Bimbos 365 Club in San Francisco, The Casbah in San Diego, The Crocodile. signed in Seattle, Marathon Music Works in Nashville, Vogue Theater in Vancouver, and Teragram Ballroom in Los Angeles, among others.

Upcoming shows on Flymachine include Aaron Frazer, K.Flay, The Black Angels and Lion Babe.

“At Flymachine we are creating something different: a digital place of the future, an art medium and a social meeting place. It offers a level of depth, agency and social interactivity that was not there before. “

Andrew Dreskin, Flymachine

Andrew Dreskin, CEO and Co-Founder of Flymachine, said, “Virtual events are an opportunity for artists, promoters and fans to change the game, but the technology out there today is pretty disappointing – video box, paywall and a lot of scrolling nonsense; not exactly what you would call groundbreaking.

“At Flymachine we are creating something different: a digital place of the future, an art medium and a social meeting place. It offers a level of depth, agency and social interactivity that was not there before. It’s a pretty cool way to watch a show from afar. “

“We’ve already heard great feedback from artists and their teams about the potential to connect more with their fans and bring immersive, new experiences to concerts.”

Marty diamond

Marty Diamond, Managing Executive at Wasserman Music, said: “Flymachine is digital live events on a whole other level. The social element is unprecedented and the engagement from artists and fans that we have seen so far has been amazing.

“We’ve already heard great feedback from artists and their teams about the potential to connect more with their fans and bring immersive, new experiences to concerts.”

“In just a short amount of time, the team has built strategic partnerships with many of the best-known venues in North America.”

Wayne Hu, SignalFire

Wayne Hu, Managing Director at SignalFire, added, “The Flymachine team’s long track record in creating many of the world’s best live entertainment experiences, including Bonnaroo and Outside Lands to name a few, perfectly matches the tremendous opportunity Tapping into the Future of Social Media Streaming for Live Events.

“In just a short amount of time, the team has built strategic partnerships with many of North America’s best-known venues, developed the most innovative platform on the market, and created a next-generation experience for fans and artists. That was an investment that we absolutely had to make. “

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