Could 2021 High 10: Our Most Common Posts

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Since 2005, we’ve published thousands of articles, podcasts, and webinars to help ecommerce merchants. What follows are the 10 most popular articles we published in May 2021. Articles from the beginning of the month are added to the list sooner than later.

5 content marketing ideas for June 2021

From bikes to Omaha Beach, June 2021 is full of international celebrations and historic events that will power your company’s content marketing. Continue reading…

Ecommerce Insights from China’s Pinduoduo

At the end of 2020, the five-year-old Chinese shopping app Pinduoduo had 788.4 million users and annual sales of over $ 9 billion. Pinduoduo’s incredible growth may provide some glimpse into the future of e-commerce. Continue reading…

BOOM! Founders: Spend 30% of sales on ads

Ezra Firestone started its first e-commerce business in 2007. It sold wigs. He has owned several brands since then. He co-founded BOOM !, which sells cosmetics in 2010. He focuses on key management metrics such as spending about 30% of ecommerce revenue on advertising. Continue reading…

When to apply Google Ads recommendations automatically

Google Ads is constantly integrating machine learning into day-to-day account management. Google recently introduced an auto-apply feature for its suggestions on the Recommendations tab, which offers 17 types of auto-apply recommendations in three categories. Continue reading…

3 buttons for up-converting product descriptions

Writing product descriptions sounds easy. But it takes planning. The best descriptions appeal to a wide audience, which is why many companies use marketers to help. When writing descriptions for the masses, focus on the following three elements. Continue reading…

Influencer Marketing, Part 1: What Is It?

What do Kim Kardashian, Armando Roggio and your neighbor have in common? You are all influencers. Influencer marketing is the digital equivalent of word of mouth. Within e-commerce, we can divide influencers into three categories: celebrities, authorities and colleagues. Continue reading…

Ecommerce Product Releases: May 2, 2021

Here is a list of late April product releases and updates from companies providing services to online retailers. There are updates on storefronts, payment services, tax compliance, fraud protection, and virtual photo and video recordings. Continue reading…

Chord.co founder: The future of the DTC platforms is headless

Henry Davis and Bryan Mahoney expected an avalanche of direct-to-consumer businesses in 2018, serving a smaller niche audience. Chord, a DTC-first e-commerce platform, is their answer to bringing mature, “headless” technology to smaller businesses. “We like to call Chord the first headless platform with a brain,” Davis told me. Continue reading…

15 mind mapping tools for entrepreneurs and teams

Mind mapping is a creative exercise for capturing, organizing and structuring ideas. Once upon a time on paper. But there are now tools for entrepreneurs and teams to develop mind maps, brainstorm ideas, and manage the resulting projects. Here is a list of mind mapping and brainstorming tools for entrepreneurs and teams. Continue reading…

Ecommerce Product Releases: May 16, 2021

Here is a list of product releases and updates for mid-May from companies offering services to online retailers. There are updates on fraud prevention, interactive videos, campaign creators, product subscriptions and sustainability tools. Continue reading…

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