Despite the perception that People hate popupsThe pop-up form remains one of the most popular ways to collect website visitor email addresses and build your list.
The reason? Pop-ups work and often convert at a higher rate than traditional embedded registration forms. Many website visitors might not hate popups – they just hate them Bad Popups. How found a study83% of people said they filter out “the really disgusting” popups, but not eliminate all of them.
This article will show you how to use pop-up forms to build your email newsletter list.
What is an email pop-up form?
Traditional Email registration forms are embedded in the content of a website. They can appear in line with the text or at the bottom of the web page. As with all other content on the page, the registration form is fixed.
A pop-up form, on the other hand, is a registration form that suddenly appears on a web page and is not part of the web page content. Pop-ups are triggered by something, such as the behavior of the website visitor or how much time has passed.
Why should you use an email pop-up form?
There are many reasons why a popup form is a strategic marketing move. The main reason, however, is to balance the rates of wear and tear and create a list of entitlement-based, dedicated subscribers.
When a visitor sees your registration form and enters their information, they are actively giving you permission to send them content. In other words, they want to hear from you.
When subscribers want to hear from you, your wear rate goes down, your open rates go up, and your conversions are more meaningful and robust. This is a win-win situation and one of the best ways to keep in touch with active and engaged subscribers.
Different types of email pop-up forms
As you have probably learned from exploring different websites, there are different types of popup forms.
Here are the most common:
A lightbox pop-up form is a small window that appears above the main web page. As the name suggests, the little window is brightly lit and the main web page behind it gets darker.
This type of popup form works because readers have no choice but to pay attention to the form. If they don’t sign in, they can click to exit and restore the regular screen.
Image source: Everlane.
A floating bar pop-up form appears in a narrow, full-width bar at the top (or bottom) of the webpage. This type of popup is less intrusive than lightbox popups, so it may be considered less annoying for some readers.
This type of popup attracts attention but does not obscure the main content on the webpage. It can also hover over all web pages and grab the reader’s attention even when they click different pages on your website.
Image source: Campaign Monitor
A full screen popup is exactly what it sounds like: a popup form that covers the entire screen. Like a light box, these types of popups cannot be ignored so that anyone can see them.
However, some website visitors may find this approach too aggressive.
Image source: Neil Patel
A slide-in popup is a login form that usually appears in the corner of the screen and floats there as the website visitor scrolls down the page.
This type of popup attracts less attention than full screen or lightbox popups, but does not detract from the user experience as website visitors can still read everything on the screen.
Image source: Spruce CBD
Pop-up Form Triggers: Which One Is Best?
A popup form trigger is the signal for the appearance of the popup. Choosing the right trigger is a delicate decision because you need to get as much attention as possible without affecting the user experience of your website.
Let’s take a look at the most common popup form triggers.
Pop-ups with entry triggers are displayed as soon as a visitor enters a website. In other words, they are immediate. This type of trigger can be appealing as your popup is guaranteed to be seen by every visitorno matter how they stay.
However, entry triggers can also affect the user experience and increase the bounce rate found a company. This is likely due to website visitors feeling overwhelmed and upset when asked for something before they have a chance to get any value from your website.
With a timed trigger, your popup will appear on the webpage after a set number of seconds that the visitor has been there. This trigger ensures that visitors are not immediately bombarded with a popup before they have had the opportunity to read your website.
Sleeknote analyzed more than 10 million popup views and found that it was the most timed trigger for conversions 8 seconds.
A scrolling trigger signals that your popup form will appear when a visitor scrolls down your webpage a certain amount. Like a timed trigger, this trigger ensures that the visitor isn’t overwhelmed with a popup before they have time to study your website.
A scrolling trigger is beneficial as your pop-up form will only be shown to those who have a proven record of investing in your content (which means they are likely more interested in joining your email list).
Sleeknote’s analysis found that 35% on the page were the most optimal scrolling trigger for conversions.
With an exit trigger, a pop-up form is displayed when the visitor leaves the page (either by quitting their browser or by going to another website or webpage). Sometimes these popups are referred to as “exit intent popups”.
One company found that exit-intent popups outperform other types of popups at least 5%. While the research isn’t extensive across all industries, it makes sense to make this statement: if visitors stepped out, a popup wouldn’t feel like an interruption, and it is more likely to keep them busy.
Because of this, we consider the exit trigger to be the best popup trigger.
Principles for Effective Pop-up Forms for Email Newsletters
Here are some of the most important things to consider when designing a successful newsletter popup:
- Keep it simple: From the number of fields requesting information to color schemes to vocabulary, your form should be straightforward without being boring.
- Let subscribers know what they are receiving: clearly state what information you are sending and how frequent it is.
- Respect user privacy: this is key to building trust as well as following General Data Protection Regulation (GDPR) guidelines for data protection and the use of user information.
- Add a lead magnet: offer your new subscribers something tangible to sign up for.
- Incorporate Social Proof: Prove the value of your newsletter by showing how other subscribers find value in it.
- Use a descriptive call to action (CTA): In your CTA, understand the exact benefits subscribers are getting.
You can find inspiration here these examples of email newsletter registration forms that are carried out.
Here’s how to add a pop-up form to your website
Adding pop-up forms to your website is easy with Campaign Monitor Email newsletter subscription Form creator:
- Click on “Lists & Subscribers”.
- Select the list where you want to add the pop-up form
- Click on “Registration Forms” and select the desired pop-up form type
- Customize your form
- Click “Save” and publish
- View the code and copy the script code
- Paste the code into your website’s HTML before closing label
- Save and publish the updates on your website
- As with the other Campaign Monitor form options, you can customize the aesthetics of the form, set privacy, and customize your confirmation messages.
Image source: Campaign Monitor
Pop-up forms are a great way to add to your email newsletter list through your website.
There are several different pop-up form types to choose from, including light box, floating bar, full screen, and inset. The type you choose depends on how aggressive you want to be towards website visitors. Floating bars and slide-ins are the least intrusive, while light boxes and full screens are more aggressive.
When it comes to triggers, we recommend the exit trigger as it doesn’t disrupt the user experience and has promising conversion rates.
To get started with pop-up forms, create yours Email newsletter subscription with campaign monitor.