Confirmed Psychology Ways To Drive Gross sales With Content material Advertising and marketing
Marketers actively use psychology to sell. Using background knowledge of human behavior is far more effective than figuring out each customer and hoping for the better.
By learning psychology tactics, marketers can sell more, connect with customers at all levels, and show that they really understand their struggles and desires. Overall, psychology in marketing helps you make more informed decisions and reach larger audiences with better results.
Content marketing can also use psychological knowledge. These psychological tactics will help you build trust, retain potential customers, stick with long readings, and sell effectively with words and design.
1. Relate to emotions
Every marketer knows that there are two tactics: addressing the fear of loss or creating urgency that creates buying motivation.
Content marketing is a perfect platform to use this. Both pictures and words and hard numbers are used to create a perfect picture or become the spirit of the Christmas future.
For example, if the company is focused on fitness and weight loss, they are likely to show a big “after”. They actively use stories from people who found love, promoted them, or gained trust after focusing on their health.
Consequently, you can encourage people to achieve their goals by sharing success stories or studies on how life can get better after putting your health first, traveling, digitizing healthcare, etc., and then adding that Your product can help them achieve this It was less focused on selling and more on providing information.
For example, when it comes to climate change, companies are more likely to appeal to fear. They bring science and pull out visualizations of empty fields and green water with tons of plastic. The message is: to avoid this, do something to prevent it and our product can help you.
It is important to use living language if you want to motivate your potential buyers. Don’t use abstract words, create a detailed picture using simple language, facts and visualizations.
2. Work on cognitive fluence
The average attention span for a person is eight seconds. That is how long marketers need to grab a reader’s attention. As a result, engaging headlines and a fascinating introduction are a must for any piece of content.
It’s more than that, however. Today’s users want to learn more with less effort and time. This means they are likely to skim the article, not reading long paragraphs, or deciphering through piles of jargon. Once the language gets too complicated and paragraphs get too long, a reader leaves.
As a result, you should think more about how you compose your text. Start each paragraph with the main thought so the reader can understand what the article is about by reading only the first and last sentence of the paragraph. Break long paragraphs into smaller ones – use quotation marks or boldface to mark important information. Use bulleted lists and break down articles with subheadings to make them easier to digest.
Also, don’t use terms too often. Start with something the readers know, then mention the term or jargon and explain it shortly afterwards. For example, if you’re in the project management space and talking about VPNs for torrenting, it’s important to break down the introduction.
- Explain the problems with torrenting
- Indicate that they can be resolved through VPN
- Introduce the definition of VPN and VPNs yourself.
This way you keep users in touch and provide valuable information with minimal effort.
3. Stick to a consistent schedule
To show your audience that you are a trustworthy resource, you need to have consistency.
When you put together a content strategy, you can achieve this. When you have a document that lists the type of content you want to create, your goals, the audience you are writing content for, and an editorial calendar, you will be held accountable so you can maintain a steady stream of content.
Also consider the pull effect. If a brand cannot be consistent in its release schedule, it is also inconsistent when it comes to delivering services or communicating with customers.
4. Use colors to get feedback
Marketers have been using color and how it affects customers’ moods and actions for years. And while a lot of content marketing has been written, it can also be very visual. Infographics, blog post title graphics, and images in articles can add a color scheme and visual element that inspires more engagement and action.
For example, red and orange can be good for CTAs as they are considered the most active and motivating colors. In an A / B test by Hubspot, they proved that a red CTA was clicked 21% more often than the green one.
Each color means something and can evoke a certain emotion. Yellow is mainly used as a warning color, while green is a symbol of wealth and freshness. Blue can create a sense of calm, and when used properly it can help readers slow down so they can read all of the content.
Colors also tend to represent industries. While blue is primarily used in healthcare and healing, green is environmentally friendly. And it makes sense. You would hardly use red for these industries, would you?
The meaning of color can also change based on customer demographics. For example, a younger group may be more responsive to light colors, and certain genders may be more responsive to green than blue.
Consequently, marketers should choose the color theme of their posts based on the desired action, industry, and customer demographics. They may also want to consider their branded color palette if they want to ensure the consistency of things.
Psychological tactics help content marketers reach larger audiences, build trust, retain customers, and sell more.
They can improve their content by creating positive or negative images of the future through stories, statistics and visualizations. Better readability can be achieved with fascinating headings and simple, well-structured texts. Publication consistency will become part of the routine of users. Using color psychology can better convey a message and encourage users to take the action they want.
Rebecca Willis is an active freelance writer. She is interested in management, web design and writing.