Canadian artist Ikky Singh launches 4N Data in partnership with Warner Music and Coalition Music
Warner Music Canada, Warner Music India and Coalition Music have teamed up with Canadian artist and producer Ikwinder Singh (AKA, Ikky) to launch his label 4N Records.
The start is announced with the debut single 80 90 with Garry Sandhu and Amrit Maan, which will be available on all streaming platforms and digital stores from Friday (May 27).
A joint statement from Warner Canada, Warner India and 4N Records said the new label was created to “cross borders and break down cultural barriers” and “underscore Ikky’s mission to create songs and collaborations that bridge the gap between India exploding music scene and the rest of the world. “
4N is the latest partnership announced by Warner India, launched last year under the leadership of ex-Sony manager Jay Mehta.
In January, Warner Music signed an exclusive distribution agreement with Punjabi music company Sky Digital India, the release of more than 42 Punjabi labels, two leading independent Hindi mainstream labels and a selection of top regional labels focusing on Haryanvi and Bhojpuri -Music, summarizes.
Before his 20th birthday this year, Ikky had produced and co-wrote Punjabi songs that reached global audiences, such as Diamond by Gurnam Bhullar, Difference by Amrit Mann, Bambiha Bole by Amrit Maan & Sidhu Moose Wala, and Yeah Baby by Garry Sandhu .
Together, these singles have amassed over 1 billion global streams.
Ikky and his newly formed 4N Records will be based in Toronto, Canada at the Coalition Music facility.
After the release of 80 90, a new collaboration with an unnamed Punjabi and Latin artist is in the works and 4N will work with rap artist Nseeb.
“During my career I felt like an outsider.”
Ikky, 4N Records, said, “During my career, I’ve felt like an outsider for wearing a turban in a music community where this is unusual.
“It’s funny, in Canada I’m the producer with a turban, in the UK I’m the Indian, in India I’m the Canadian kid. There’s always a little part of me that feels like a constant stranger.
“I kept going back to that term in my head, and when I told my partners that I wanted to call this company 4N, they immediately understood.”
“Ikky’s magnetism is contagious.”
Mathew Fruitman, Coalition Music and 4N Records
Mathew Fruitman, President of Coalition Music and 4N Records, said, “Ikky’s magnetism is contagious. He so effortlessly combines his cultural experience and his love of sound and creates a lasting foundation that defines his musical strength.
“He has a unique ability to attract great talent, blend genres and is a great leader for 4N Records.”
“We look forward to expanding our cherished relationship with Coalition Music.”
Steve Kane, Warner Music Canada
Steve Kane, President of Warner Music Canada, said, “We are very excited to partner with Ikky and 4N Records. His creativity and passion are second to none and we are infinitely impressed with his ability to create hits that cross cultural boundaries.
“We are excited to expand our cherished relationship with Coalition Music when we partner with Warner Music India.”
“Ikky is one of the pioneering artists whose music has crossed borders.”
Jay Mehta, Warner Music India and SAARC
Jay Mehta, Managing Director of Warner Music India & SAARC, said: “Ikky is one of the pioneering artists whose music has crossed borders in a short period of time.
“We are very excited to announce this connection with him as it is fully in line with our vision to spread the Indian sound around the world.
“With 4N Records and Warner Music Canada we have found a perfect partnership that not only reflects our goal, but also strengthens it.”Music business worldwide