BMG has signed a new long-term exclusive agreement with Netflix to administer and manage the music publishing rights of the on-demand video giant worldwide outside of the United States.
The agreement sees BMG as the world’s exclusive music partner for hit films and TV shows made by Netflix such as The Queen’s Gambit, The Crown, Extraction, Stranger Things and Emily In Paris.
Netflix has grown its subscriber numbers by two-thirds since its first deal with BMG in 2017 to over 204 million in more than 190 million countries.
BMG said in a statement that the new Netflix deal was agreed “after a competitive pitch against the world’s largest music companies”.
Hartwig Masuch, CEO of BMG, said: “When the world’s most tech-savvy entertainment company chooses your platform to manage its precious music rights, that is an endorsement. We look forward to expanding our successful collaboration with Netflix. “
“When the world’s most tech-savvy entertainment company chooses your platform to manage their precious music rights, that’s an endorsement.”
Hartwig Masuch, BMG
Dominic Houston, Vice President Music Legal at Netflix, said, “BMG has been an excellent partner for us – both a trusted third party and an innovator in music rights management. This deal will allow us to continue to provide exceptional production support to our creators while providing the very best music to our members around the world. “
The agreement between BMG and Netflix includes film scores, transition notes, themes and feature songs for all content that Netflix owns for its Netflix originals, such as TV series, feature films, documentaries and other original content.
BMG says its pitch to Netflix is focused on process and technology, with the company “highlighting”. [our] Ability to assemble a global rights and licensing team to work together to ensure efficient registration, expedite international license payments, identify new approaches to income tracking, and provide access to BMG’s technology platform with APIs for sharing data and intelligence “.
Sebastian Hentzschel, BMG’s CIO and EVP Global Royalties, said, “We are very excited to expand our partnership with Netflix as the company continues to grow its subscriber base and original content around the world. I believe that together we will set new standards for the management of audiovisual rights. “
Netflix will benefit from BMG’s cloud-based rights management platform, an industry-leading security assessment and licensing technology that uses artificial intelligence algorithms to optimize matching.
Netflix joins ITV Studios and Fremantle Media in BMG’s film and TV customer list along with Amblin Partners, the content creation company led by Steven Spielberg. BMG’s other admin clients include socially inspired film company Participant Media, US television networks AMC Network and Turner Broadcasting (TBS), American independent film company, and Rede Globo’s distributor Global Asylum and Som Livre.
Keith Hauptrich, BMG General Counsel US, said, “The BMG service means giving film and television customers the same level of care and attention as the newest breakout artist. The processes may be different, but the passion and commitment are the same. We are proud that Netflix has chosen BMG. “Music business worldwide