Tom Deakin joined AudioSalad, a US-born content management, analytics, delivery and distribution platform for record labels, distributors and rights holders.
Deakin was previously Director, Global Member Relations at Merlin.
Deakin joins AudioSalad at a time of significant growth for the company. He will build a UK and European office network and drive expansion in EMEA.
Prior to joining AudioSalad, Deakin was Director of Global Member Relations at Merlin, the digital licensing organization for the global independent music sector.
During Deakin’s time at Merlin, the organization licensed over 30 global digital music services – including Apple, Deezer, Pandora, SoundCloud, Spotify, Tencent, TikTok, Triller, and YouTube Music – and paid billions of dollars in membership. Merlin says its members cumulatively represent more than 15% of the worldwide phonograms market.
In 2021, Deakin received the IMPALA Outstanding Contribution Award, an award given to individuals or organizations that promote and develop European independent music and the diversity of the sector.
In addition to existing customers including 300 Entertainment, ATO Records, Lizos Music, Mad Decent and Mushroom Group, AudioSalad recently entered into new partnerships with Merge Records, Stones Throw, Saddle Creek, GODMODE and launched a new music video delivery service. VideoSalad.
AudioSalad, headquartered in NYC with offices in Los Angeles and London, is a platform that “enables customers to implement their preferred licensing strategy and advance their digital supply chain,” the company said.
AudioSalad is a preferred distribution partner of Apple Music and Spotify and a technology partner of Merlin.
“Deakin is the ideal person to lead AudioSalad into this exciting next chapter of our overseas growth.”
Iain Catling, AudioSalat
Iain Catling, CEO of AudioSalad, said, “Having worked closely with Deakin during his successful tenure at Merlin, we have seen firsthand that he is a true advocate of independent music.
“Combined with his experience and vast knowledge of the digital music market, Deakin is the ideal person to lead AudioSalad into this exciting next chapter of our overseas growth.”
“The company already supports some of the most cutting-edge companies in independent music.”
Tom Deakin added, “As a longtime Merlin member, I have known Iain for more than a decade and have always had great respect and admiration for what he has created at AudioSalad.
“The company already supports some of the most cutting-edge independent music companies, providing them with the tools and services to thrive in a fast-paced digital environment, and I can’t wait to move into this next stage in their development.”Music business worldwide